Major Enhancements to Multimedia Software Announced by Apple
Apple Improves Cross-Platform Offerings and Delivers Macintosh Version of QuickTime 2.0
NEW YORK, New York (PC EXPO)--June 28, 1994--Apple Computer, Inc. today announced three major developments regarding its industry- standard multimedia software, QuickTime. First, Apple previewed today at PC Expo a new version of the software--QuickTime 2.0 for Windows--that will work on Windows-based personal computers. Second, the company announced that QuickTime 2.0 for Macintosh is now shipping. The company also announced that it is licensing Intel's Indeo video Release 3.2, the latest release of Intel's software-based PC video technology for inclusion in Macintosh and Windows versions of QuickTime 2.0.
QuickTime makes it possible for users to view and edit video, music, text, animations, and other dynamic information on their computer. It offers developers a cross-platform standard for sharing multimedia content between Apple Macintosh and Windows-based personal computers.
Advancing Apple's strategy to offer solutions that fit into mixed computing environments, QuickTime 2.0 for Windows--due out in the fall of 1994--will include support for full-motion, full-screen video, as well as audio compression, text, and music for people who use Windows-based personal computers. QuickTime 2.0 for Windows will also support MPEG, a standard that allows for smoother, higher- quality video, and DCI, a software technology jointly developed by Intel and Microsoft, designed to accelerate video playback on Windows-based personal computers. As a result, customers with Windows-based computers can now enjoy exceptionally high-quality video.
"Our customers are demanding a multimedia standard that is compatible between different hardware platforms," said Thomas Ryan, manager of AppleSoft's QuickTime Products Group. "QuickTime 2.0 for both Macintosh and Windows addresses this demand, and is a clear demonstration of Apple's commitment to cross-platform solutions."
Apple also announced that QuickTime 2.0 for Macintosh is now shipping. QuickTime 2.0 for Macintosh, like QuickTime 2.0 for Windows, supports larger, faster video, music, and MPEG. Developers can license QuickTime 2.0 for Macintosh immediately for redistribution with applications, titles, and media clip libraries that support QuickTime. The cost is $300. For licensing information, contact Apple Software Licensing at (512) 919-2645 or via AppleLink at SW.LICENSE. Members of Apple Developer Programs will receive QuickTime 2.0 for Macintosh in the August monthly mailing.
The QuickTime 2.0 for Macintosh Software Developers Kit is expected to be available in August for $195, or $99 for an upgrade from previous versions through the Apple Programmers and Developers Association (APDA). To order, call 1-800-282-2732 in the U.S., 1- 800-637-0029 in Canada, or (716) 871-6555 for other countries.
Note to editors: Two additional documents about QuickTime 2.0 are available:
-- The QuickTime Report, which provides more detailed information specific to
this announcement; (To receive this document or other Apple press releases by fax,
call 1-800-AAPL-FAX (1-800-227-5329) and enter ID #6172.) and,
-- The QuickTime 2.0 for Windows Technical Backgrounder. (To receive this document by mail, call Debby Riveness, Apple Public Relations, at 408-974-5191.)
Headquartered in Cupertino, California, Apple Computer, Inc. (NASDAQ: AAPL) develops, manufactures and markets personal computers, servers and personal interactive electronic systems for use in business, education, the home, science, engineering and government. A recognized pioneer and innovator in the information industry, Apple does business in more than 120 countries.
Apple, the Apple logo, Macintosh, and QuickTime are registered trademarks, of Apple Computer, Inc., registered in the U.S. and other countries. Other products or companies mentioned may be trademarks or registered trademarks of the respective companies and are used with no intent to infringe upon that trademark.
Apple Computer, Inc.