Data Translation Ships Broadway(tm)

Broadway Hits the National Stage Providing Low-Cost Full-Motion MPEG Video Creation and Editing Solution for the Desktop

MARLBORO, Mass., July 9, 1996 -- Data Translation, Inc. (NASDAQ: DATX) today announced shipment of its Broadway video capture and compression system. Broadway is a price-performance leader for MPEG digital video creation.

Priced at US$995, Broadway is a high-performance, easy-to-use video capture/encoding and editing tool designed for the creation of Internet and Intranet sites, multimedia presentations, CD-ROM titles, and computer-based training in less time and at a fraction of the cost of other MPEG encoding systems. For state-of-the-art MPEG playback performance, every unit of Broadway will include Microsoft's ActiveMovie(tm) runtime player which is scheduled to be released from Microsoft this summer.

"Broadway's shipment timing is in step with the market's increasing demand for MPEG video capabilities. Content providers and developers are embracing MPEG-1 as the standard video format for full-motion video and CD-quality audio," said Lori Dustin, general manager of Data Translation's Commercial Products Group. "Broadway delivers these benefits in an affordable, easy-to-use format."

Broadway's half-size PCI board and control/editing application capture and compress analog video to editable MPEG-1 in real time, and full MPEG-1 in three times real time. In addition, the system utilizes complete I, P, and B frame encoding to produce the best quality video in the smallest possible size for fast download times.

ActiveMovie delivers the next generation of cross-platform digital video technology on the desktop and the Internet. It offers users the best quality video available today on mainstream systems. ActiveMovie decodes MPEG entirely in software and is capable of playing it back full screen at 30 frames per second. Paired with MPEG creation hardware such as Broadway, ActiveMovie will launch the MPEG market, enabling consumers to play a wide variety of VHS-quality MPEG-1 videos and titles on their computers.

Broadway is immediately available through a growing group of Value Added Resellers, dealers, direct marketers, and distributors throughout North America. Additionally, the Commercial Products Group is now establishing international sales channels. Prospective users of Broadway should call 800 249-1000 for a dealer referral in their area. Resellers are encouraged to complete a reseller profile [ http:/ ] which can be obtained on the Broadway website.

Data Translation, Inc. (NASDAQ: DATX) is a world leader in the design, manufacture, and marketing of high-performance digital video, multimedia, digital signal processing, and data acquisition hardware, software, and systems. Founded in 1973 and headquartered in Marlboro, Mass., the company is at the forefront in the development of standards-based digital video editing and playback systems that offer significant price and performance advantages over competing products. Broadway product information [ http:/ ] is obtainable via the World Wide Web.

Broadway is a trademark, and Data Translation is a registered trademark, of Data Translation, Inc. Microsoft is a registered trademark, and AciveMovie is a trademark, of Microsoft Corporation. All other products mentioned are trademarks or registered trademarks of their respective holders.