Macromedia Ships Macromedia Flash MX

Boreal, Bose, and Webvertising already delivering rich Internet content and applications with new product

San Francisco, California—March 15, 2002—Macromedia, Inc. (Nasdaq: MACR) today announced the immediate availability of Macromedia Flash MX [ ], the latest version of the Macromedia Flash development environment, and Macromedia Flash Player 6 [ ]. With support for video, application components, and accessibility, Macromedia Flash MX will enable the creation of a new generation of rich Internet content and applications. Macromedia Flash MX is available for immediate download for both Windows and Mac OS from the Macromedia Online Store (

Macromedia Flash MX meets the needs of both designers and developers to deliver rich Internet content and applications that can be experienced consistently across all leading platforms and devices. The product simplifies the process of visual authoring for traditional web developers who want to use a rich client technology for their applications. The more than one million designers already familiar with Macromedia Flash can use their existing skills along with forthcoming server technologies that will address the emergence of rich Internet applications. For a detailed breakdown of the new and enhanced features in Macromedia Flash MX, visit

Customers already deploying content and applications created with Macromedia Flash MX include Boreal Mountain Resort, Bose, and Webvertising. These companies are already seeing the productivity benefits of Macromedia Flash, which is leading to increased return on investment.

"While Hookumu has always maintained a broad focus in the technologies utilized within client projects, Macromedia Flash has always been a significant strength and differentiator in our capabilities," said Steve Street, president, Hookumu, Inc. "Macromedia Flash MX not only lets us create applications that weren't possible prior to its release, but it also reduces the cost and development time for rich Internet applications across the board.

"Macromedia Flash Player is the leading rich client on the Internet, with more than 98 percent of online users able to view Macromedia Flash content today across leading platforms and devices. More than two million online users download Macromedia Flash Player every day. Macromedia Flash Player 6 is available for immediate download at

Macromedia Flash MX is priced at $499, with upgrades at $199. The product can be downloaded immediately from the Macromedia Online Store ( in English, French, German, and Japanese. Simplified Chinese, Traditional Chinese, Italian, Korean, Portuguese, Spanish, and Swedish will be available at a later date. Boxed copies of the product will be available March 18th. Educational pricing is also available.

Macromedia is passionate about what the web can be. Its award-winning products empower designers and developers to efficiently create and deliver the most engaging experiences on the web, and enable innovative Internet business applications. Headquartered in San Francisco, Macromedia has more than 1,400 employees worldwide and is available on the Internet at