Disney and Infoseek Launch GO Network at www.GO.com
GO Network Starts with More Than Eight Million Registered Users and More Than 36% Audience Share
BURBANK and SUNNYVALE, Calif. - January 12, 1999 - The Walt Disney Company (NYSE: DIS) and Infoseek Corporation (Nasdaq: SEEK) today launched GO Network (www.go.com), the first Internet portal to deliver the full scope of the Web by combining many of the most popular Web sites with innovative services that connect with users in their daily lives. On its first day, GO Network will have more than eight million registered users and a projected audience share of more than 36%, making it one of the top five sites on the Internet.
GO Network, which was built from the ground up to serve consumers’ needs and interests, has been constructed to address three core customer requirements: simplicity, control and confidence.
"Throughout its history, Disney has been a leader in the development of new entertainment technologies," said Michael Eisner, chairman and CEO of The Walt Disney Company. "Our involvement in GO Network represents a fitting addition to this legacy. With GO Network, we are bringing a new level of functionality and entertainment to the Internet and, also in the Disney tradition, GO Network will feature an unprecedented degree of content protection for children and families."
"With GO Network, we started with a clean slate. Its design was guided by insights gained through extensive consumer research, such as the need for simplicity, control and confidence," said Harry Motro, president and CEO of Infoseek. "We believe by building a site based on these insights and offering the best brands, content and services on the Web, we are setting a new standard in helping people use the Internet in meaningful ways in their daily lives."
"GO Network goes beyond today’s standard portal experience by bringing together the leading brands–ABC, ESPN, Disney–from the most popular areas on the Internet, and combining them with an intuitive interface and superior search and navigation capabilities," said Jake Winebaum, chairman of Disney’s Buena Vista Internet Group. "We’ll back GO Network with the full marketing support of The Walt Disney Company."
GO Network Centers
GO Network offers 18 comprehensive content centers, called GO Network
Centers, designed to help users with everything from how to get the best deal on a car, to researching and booking a vacation, to keeping pace with life style issues for the modern woman. In addition, GO Network Centers will feature content from brand partners ABCNEWS.com, ESPN.com and Disney.com in the corresponding GO Network Centers. For example, GO Network Sports will feature headlines and graphics from ESPN.com, in addition to sports scores and stories from other sports services. If a viewer wants more in-depth coverage, they are a click away from ESPN.com where they can enjoy the rich and interactive content of the award-winning site.
Making it simple
By providing universal navigation, universal registration and universal personalization, GO Network greatly simplifies these tasks over the 50 distinct areas that make up GO Network.
Universal Navigation — GO Network features a universal navigation bar on all of the branded partner sites, assuring users that wherever they go when exploring GO Network, they are always a click away from where they started.
Universal Registration — A single, simple registration process offers users the advantage of registering once anywhere on GO Network, giving users immediate access to content and services from stock tracking to shopping across the entire network.
Universal Personalization -- Implemented with an eye toward convenience and value, universal personalization builds personal profiles and offers premium services gradually as users choose to share more information about what they need and want throughout GO Network. For example, once users enter their zip codes to obtain local weather, the system retains this information to customize other local services the customer may request in the future.
Giving the Customer Control
GO Network employs an innovative tab-based navigation scheme that provides
the user with unparalleled levels of control. It allows the user to navigate through different centers, yet still remain in the context of their chosen subject. For example, when users visit GO Network Sports to find information about the San Francisco Forty Niners, they can then click on the "Web Directory" tab and find a comprehensive list of related Web sites, or click on the "Community" tab to find a Forty Niners chat group.
Another area where GO Network sets the standard in customer control is in its approach to safeguarding against inappropriate and unwanted adult content. GO Network offers an optional screening technology called GOguardian™ that assures parents that Internet search results are appropriate for minors. In addition, GO Network has developed a comprehensive approach including clear policies for the registration of minors, automatic notifications to parents or guardians when minors register, and clear warnings when adult material is about to be displayed.
One of the primary objectives of GO Network is to establish a relationship with a wide range of customers based on trust. GO Network has formed deep partnerships with some of the best known and most trusted brands in the world to offer customers an experience they can rely on. In addition, GO Network is committed to providing the best content and services available on the Web today.
Infoseek Corporation (Nasdaq: SEEK) is a premier global media network enriching people's daily lives by combining integrated Internet services with leading consumer brands. In January 1999 Infoseek, in partnership with the Walt Disney Company, launched GO Network, a major Internet site designed to connect people with the things they care about most.
On November 18, 1998, Infoseek completed the acquisition of Starwave Corporation, which was principally-owned by The Walt Disney Company (NYSE: DIS). In connection with that transaction, Disney became Infoseek's principal shareholder, holding 43% of Infoseek's outstanding common stock. Infoseek has commerce and/or content arrangements with entities that include AT&T, autobytel.com, Borders Group, Inc., CMP Media, Inc, Datek Online, Inc., Microsoft Corporation, PeopleLink, Inc., UPS, and Reuters.
In addition, Infoseek licenses its Ultraseek Server search and navigation software to companies for their own intranet, extranet and Internet sites. Infoseek is headquartered in Sunnyvale, Calif.
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Infoseek, Extra Search Precision, Ultraseek and the Infoseek logo shown are trademarks of Infoseek Corporation, which may be registered in certain jurisdictions. Other trademarks are the property of their respective owners. GO Network is a trademark of The Walt Disney Company.
This press release contains forward-looking statements regarding GO Network, its content and services, numbers of registered users and audience share that are subject to risks and uncertainties. Actual results may differ materially from those set forth in such statements as a result of a number of factors, including but not limited to user acceptance and use of GO Network, the ability of Infoseek to successfully promote GO Network and to continue to enhance its content and services, and the increasingly competitive nature of the Internet market.