October 07, 2003DULLES, VA and MOUNTAIN VIEW, CA, October 7, 2003 - America Online, Inc., the world's leading interactive services company, and Google, developer of the award-winning Google search engine, today announced an expanded multi-year alliance for AOL(r) Search that will bring members search results from the industry-leading Google search engine as well as Google's highly relevant sponsored links. America Online today also announced a series of enhancements to AOL Search to provide a more intuitive search experience.
"As we expand our agreement with Google, we're continuing to innovate our integrated AOL Search service to help members zero in faster on exactly what they are looking for," said David Gang, Executive Vice President of AOL Products. "By offering best-of-breed search from Google together with the ability to search all of AOL, we're giving our members what they've told us they want most: quick, direct access to relevant results. More than 75% of AOL members use AOL Search each month, and Google's award-winning search function and targeted paid search listings have proven extremely popular with our users."
Under the new multi-year agreement between America Online and Google, tens of millions of users of America Online's brands will have increased access to Google's wide index of billions of documents, through Google's advanced search technology. As previously announced, Google is also available within the search areas of the AOL service in the United Kingdom, France, Germany, Netherlands, Brazil, Mexico, Argentina, Japan, Australia and Canada. In addition, Google provides relevant sponsored links within the search areas of the AOL service in Japan and Canada.
In addition, the companies have extended their marketing agreement, enabling Google to continue providing AOL and CompuServe members and users of AOL.COM and Netscape its targeted paid search listings product, which offers a selection of listings ranked by relevancy and other factors, from Google's rapidly growing base of advertisers, now more than 150,000 worldwide. As part of this extension, Google now provides relevant sponsored links on the business listings and directories of the AOL Yellow Pages.
"We're very pleased that we have expanded our relationship with America Online, the world's leader in interactive services," said Sergey Brin, Google's Co-Founder and President of Technology. "Google is committed to working with America Online to help enhance the overall experience for the millions of AOL members and users around the world by enabling them to find the information and services they need."
New Features in AOL Search America Online also announced a variety of improved search capabilities. The new, enhanced AOL Search is an integral part of the AOL(r) and AOL(r) for Broadband services, including the latest version, AOL(r) 9.0 Optimized. AOL Search delivers Google search results plus a powerful layer of uniquely relevant, timely, localized content and programming from across the AOL service. This value-add layer is programmed by AOL Search editors to provide a smarter and more intuitive online search experience to help AOL members find what they are looking for faster and more easily.
Among the enhancements America Online has made to AOL Search are:
In addition, with AOL's Web Pop-Up Blocker, AOL members can take control when searching the Web on AOL by blocking most Internet popups. Central to the AOL Search design is the way it presents the best of AOL and the Web with local, timely and relevant search results, along with exclusive content, right at top of the search results pages. For example, if a member is looking for a plumber, they'll first see relevant links to plumbers in their area; when searching for breaking news stories about people or events, links to headlines from leading news outlets are presented.
In addition to Web results from Google, AOL Search gives members a one-stop place from which to find contextual results from across the AOL service -- whether they're looking for an Internet site, news, images and people, local resources and AOL(r) Yellow Pages listings, movies, stock quotes, maps and directions, and more. AOL Search is available from a number of convenient entry points on the AOL service, including the AOL Client toolbar, the Welcome Screen, contextual links within content and programming areas, as well as from the AOL(r) Companion, which allows members to find information online quickly when using another application. About Google Google's innovative search technologies connect millions of people around the world with information every day.
Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.
About America Online
America Online, Inc. is a wholly owned subsidiary of AOL Time Warner Inc. (NYSE: AOL). Based in Dulles, Virginia, America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services.
"David Theis, America Online, Inc."
"Michael Mayzel, Google Inc."