Joint Efforts Advance Personal TV Technology, Provide Groundbreaking Pause/Rewind/Slow-Motion/Instant Replay of Live Broadcasts
SUNNYVALE, Calif. (12/21/98) – TiVo, Inc., the originator of personal television, and Quantum Corporation (NMS: QNTM), Milpitas, Calif. today announced a strategic alliance that is expected to have far-reaching impact upon the consumer electronics industry and the television industry as a whole. The joint effort has produced a breakthrough personal television technology that allows consumers to take control of live and time-shifted television broadcasts.
Personal television provides consumers the ability to pause, rewind, slow-motion and instant replay any live TV broadcast as well as automatically time-shift their favorite TV shows for anytime viewing. The breakthrough technology will be incorporated into TiVo's much-anticipated Personal Television Service which represents the biggest advance in television viewing since the introduction of the color TV. Availability of the TiVo service, announced today, will begin in Q1 1999. The TiVo Personal Television Service will be on display at the Winter Consumer Electronics Show, January 7-10, 1999.
The TiVo Personal Television Platform is the world's most economic, scalable, end-to-end personal television system for the delivery of personal TV, targeted advertising, commerce and measurement capabilities. Available for licensing, the TiVo Personal Television Platform will easily allow the TV industry and its stakeholders to instantly enter the personal television category.
QUANTUM EXPANDS MARKET HORIZONS
Quantum has long been recognized as one of Silicon Valley's foremost providers of advanced storage solutions for personal computers. This alliance reflects Quantum's strategic push to capture a leadership position in the rapidly emerging market for disk storage media in home entertainment equipment and further bolsters TiVo's technological leadership in the Personal Television category it created.
"We're excited about working with TiVo because the company is poised to usher in a new era of television viewing and is creating a category that has the potential to change the consumer electronics industry," said Tony Francesca, Quantum's CEBSU vice president and general manager. "Quantum QuickView technology will play a pivotal role by enabling features that offer viewers instantaneous access to and manipulation of stored content in consumer electronics appliances."
ORIGINATORS OF PERSONALIZED TELEVISION HAVE SILICON VALLEY ROOTS
TiVo was founded by former Silicon Graphics executives Mike Ramsay and Jim Barton, both of whom have been instrumental in earlier generation efforts of interactive video-on-demand systems and technology that has powered Hollywood special effects. "Our heritage is personal television and this gives us an advantage in delivering the best viewing experience to the consumer and the best market entry options to our CE partners," said TiVo CEO Ramsay. "To truly deliver personal television, a company must have a real technology platform, a television network class programming team, broadcast and cable industry-like operations and core competencies in both the high technology and entertainment worlds. TiVo offers these benefits to our partners and together with Quantum will provide consumers with never-before-possible viewing experiences and allow any consumer electronics company to vault into the hottest new product category in years."
TiVo, headquartered in Sunnyvale, Calif. is the originator and leader in personal television. The TiVo service allows consumers to take control of their television viewing by providing the ability to pause, rewind, slow-motion and instant replay any live television broadcast. As part of TiVo's easy-to-use service and patented consumer electronics technology viewers can time-shift their favorite television shows and create a customized television lineup for anytime viewing. The company was founded in August 1997 by former Silicon Graphics senior vice president Michael Ramsay and vice president James Barton, both of whom have been instrumental in earlier generation efforts of interactive video-on-demand systems and technology that has powered Hollywood special effects. TiVo's board of directors includes Stewart Alsop of New Enterprise Associates, Geoff Yang of Institutional Venture Partners and WebTV founding director Randy Komisar. TiVo can be reached on the World Wide Web at www.tivo.com