Pause, Rewind, and Slow-motion of Live TV are Key Features
SUNNYVALE, Calif. (12/21/98) - TiVo Inc., the originator of personal TV, is poised
to change forever the way consumers watch television through today's announcement
of a breakthrough new service that allows consumers to pause, rewind and playback
in slow-motion live television. The TiVo Personal Television Service is designed
to work with every type of TV, cable, satellite or broadcast system and will be
available in Q1 1999.
In preparation for its official rollout, TiVo also announced today it has begun field trials in the San Francisco Bay Area. Expanded field trials will be conducted with cable provider SunTel Communications (formerly Sun Country Cable) and leading digital satellite television provider, DIRECTVâ. TiVo will be displaying its Personal Television Service at the upcoming International Consumer Electronics Show (CES), January 7-10, 1999 in Las Vegas.
"The TiVo service is poised to change forever the way people watch television by enabling consumers to control live TV - making it possible for the first time ever to pause and rewind a live television broadcast," said Mike Ramsay, CEO of TiVo. "Finally, consumers can watch what they want, when they want and never miss a minute of the action. With TiVo, viewers get the maximum value out of their cable or satellite service."
THE COMPLETE PERSONAL TELEVISION SERVICE
TiVo provides the first truly personalized approach to TV viewing by taking a viewer's TV preferences and building upon them, intuitively learning their likes and dislikes. The service will automatically deliver the viewer's favorite shows and make suggestions about other shows that may be of interest. The TiVo service is designed to deliver only "the good stuff" so consumers can watch their favorite shows at their convenience without having to channel surf - making "primetime" television available any time of the day or night.
For the first time ever, TiVo enables full control of live programs as well as up to 20 hours of recorded shows through the ability to pause, rewind, instant replay and play back in slow-motion any broadcast. A friendly and highly visual interface will guide the viewer through the available programming options.
"TiVo is taking TV into a new era by providing a completely different viewing experience for the consumer," said Gary Arlen, president of Arlen Communications Inc., a Bethesda, MD television industry analyst firm. "TiVo is adding long-anticipated features that bring more fun and flexibility to television. It has the potential to change the entire medium of TV for the viewer, the networks and the other stakeholders in the industry."
"We're very enthusiastic about TiVo and the potential it could have for TV enthusiasts," said Brad Beale, vice president of Advanced Products for DIRECTV. "Being involved in TiVo's field trials allows us to see firsthand how the TiVo service could enhance the television viewing experience for DIRECTV subscribers."
WELCOME TO THE TiVo-LUTION
In addition to the control over live TV and TiVo's personalization capabilities the complete personal television service also includes: