TiVO to support hardware upgrade program for Philips Personal TV Receiver to enhance TiVO service capability

Consumers Can Buy 14-Hour Philips Personal TV Receivers Now and Upgrade to 30 hours Anytime

SUNNYVALE, CA - March 1, 2000 - TiVo Inc (NASDAQ: TIVO) the creator of personal television today announced a new upgrade program in conjunction with consumer electronics partner Philips. TiVo regularly updates the service capabilities of its service, so that TiVo customers always have access to the latest functionality and their recorders are never outdated. Now, with the new upgrade program, customers that purchase or already own a 14-hour Philips Personal TV Receiver with TiVo service can upgrade to 30 hours of recording time for $299.

"One of the unique and compelling features of the TiVo Service is our ability to continually provide new service capabilities to our customers as part of their subscription to our service," said Brodie Keast, vice president of marketing and sales for TiVo.

"TiVo and Philips recognize that as our customers use the TiVo Service and begin to watch programming according to their preferences, an increasing number have asked for more recording capacity. This upgrade program is another incentive to help customers feel completely comfortable with their buying decision."

To participate in the upgrade program, customers call Philips toll-free (888-399-3200), send their 14-hour Personal TV Receiver to Philips and receive an upgraded 30-hour unit in exchange. Any current or future owner of a 14-hour Philips Personal TV Receiver can take advantage of this program, and all renewed units will be covered by a new warranty effective from shipping date (90 days free labor/1 year parts exchange).

More information about the upgrade program is available at www.personaltv.philips.com/upgrade/. Philips Personal TV with TiVo Service lets consumers take control of their television viewing by allowing them to watch what they want, when they want it. Users can pause, rewind and slow motion live TV, and record up to 30 hours of digital recording time without a VCR.

The TiVo Service is available on Philips Personal TV Receivers at more than 2,500 retail locations nationwide including national consumer electronics retail chains such as Best Buy, Circuit City, and Sears. The TiVo Service on the Philips Personal TV Receiver is also available at most consumer electronics and audio/visual regional chains as well as select online retailers. The Philips Personal TV Receiver with 14-hours of recording time is $399 suggested retail and the 30-hour receiver is $699 suggested retail.

About TiVo
TiVo is the creator of the TiVo Personal TVTM Service, which lets consumers take control of their television viewing by allowing them to watch what they want, when they want it. As part of TiVo's easy-to-use service and unique technology, viewers can time-shift their favorite television shows and create a customized television line-up for viewing at anytime. With TiVo's Thumbs UpTM Thumbs DownTM buttons, viewers can teach TiVo what shows they like and dislike. Using these preferences, TiVo automatically records programs the viewer may want to see.

TiVo also enables consumers to pause, rewind, instantly replay and playback in slow motion any live television broadcast. In addition, TiVo has developed in the United States a technology that serves as a platform for new and interactive entertainment content and services. To ensure viewer privacy, TiVo has established strict policies to help protect the personal information of consumers, while providing a valuable personalized TV experience. TiVo-enabled stand-alone personal video recorders are widely available for purchase in the US. Founded in August 1997 and headquartered in Sunnyvale, Calif., TiVo is a creator of personal television. TiVo can be reached on the World Wide Web at www.tivo.com.

This release may contain forward-looking statements regarding TiVo's business, customers or other factors that may affect future earnings or financial results. Such statements involve risks and uncertainties, which could cause actual results to vary materially from those, expressed in or indicated by the forward-looking statements. These risks and uncertainties are discussed further in the section entitled Risk Factors in the Prospectus filed with the Securities and Exchange Commission.

TiVo, TiVo Overtime Scheduler, TiVo Wish List, TiVo Cineplex,TiVo Network Showcase, Season Pass, Thumbs Up, Thumbs Down and TiVomatic are trademarks of TiVo Inc. in the United States and other jurisdictions. All other company or product names mentioned may be trademarks or registered trademarks of the respective companies with which they are associated. -- Product slides/digital images are available upon request.