Basic Service Level From TiVo Provides Consumer Electronics Licensees Competitive Advantage

TiVo Basic Enables Licensees to Offer Limited DVR Feature Set with Integrated Product, Offering Ability to Upgrade

May 8, 2003 - San Jose, CA – TiVo (NASDAQ: TIVO), the creator of television services for digital video recorders (DVRs), today announced it will offer a new introductory service level, TiVo Basic service. This service will provide licensees the opportunity to include entry-level DVR functionality with high-value integrated products such as a combined DVD/DVR.

The TiVo Basic service level provides consumer electronics companies the ability to offer consumers basic DVR functionality with the easy-to-use TiVo interface. The TiVo Basic service will only be packaged with licensees' integrated consumer electronics products. Licensees will set pricing of their products based on the combined value of the TiVo Basic service and other features and functionality offered in the product.

All integrated DVR/DVD products shipped with the ability to receive TiVo Basic service can be automatically upgraded to the full TiVo service for $12.95 a month or $299 product lifetime subscription fee. A customer can take advantage of a built-in trial of the TiVo service and upgrade at any time as well as purchase the new home networking package from TiVo, Home Media Option.

"Partnering with consumer electronics companies is driving innovation and consumer choice in the DVR category; by offering this new entry-level TiVo Basic service to our licensees, we are working with them to insure that their products can be competitive at retail as the category expands," said Ta-Wei Chien, senior vice president and general manager, TiVo technology and licensing business. "We believe that by enabling our consumer electronics partners to provide a basic service offering with their product we can drive adoption of these next-generation integrated devices and in doing so, drive adoption of the TiVo service."

Consumers purchasing devices with the ability to receive the TiVo Basic service will get limited DVR functionality such as pausing live TV, record from guide, manual repeat recording by time and date, and 3 days of program guide data. The basic service will not include the service features that have made TiVo so popular with its subscribers, such as Season Pass™, WishList™ and Search by Title. Easy upgrade and no obligation free trial will give consumers easy access to these much-loved TiVo service features.

TiVo licensee Toshiba is the first to announce an integrated product with the TiVo Basic service included. Toshiba's SD-H400 integrated DVD with TiVo is expected to be available at retail this fall. This will be one of the first products available at retail that offers a program guide and basic DVR functionality in a product that is capable of upgrade to the full TiVo service offering and networked home entertainment, making this the most advanced integrated DVR product on the market.

"We're excited to be leading the charge in delivering the next generation of consumer devices that incorporate digital video recording," said Yoshi Uchiyama, Vice President, Toshiba Digital A/V Group. "The ability to deliver basic DVR functionality – with the TiVo brand – in our integrated offering, provides a real value to our product. Delivering a 'TiVo-ready' device that is so easy to upgrade – is a real competitive advantage for us."

As a DVD player, the Toshiba SD-H400 offers superlative DVD-video performance. Equipped with a 10bit/54mHz Video D/A converter, the SD-H400 offers maximum color purity, detail and resolution. When connected to a television via the ColorStream Pro Component Video Outputs, consumers can enjoy Toshiba's Digital Cinema Progressive technology when viewing either DVD or TiVo DVR playback. The SD-H400 can also playback DVD-R and RW, Video CD, CD, CD-R and RW as well as MP3s.

About TiVo
Founded in 1997 with the mission to dramatically improve consumers' television viewing experiences, TiVo is the creator of television services for digital video recorders (DVRs). TiVo's leadership has defined and inspired the entire category, earning the company patents for pioneering inventions associated with DVR software and hardware design. TiVo was the first to deliver on the promise of consumer choice and control over TV viewing, building a loyal and passionate subscriber base with over 97% of customers surveyed recommending TiVo to a friend. This enthusiasm has contributed to overwhelming growth over the past year, and the total subscriber base exceeds 624,000. TiVo is headquartered in San Jose, CA. Additional information can be found at

This release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to, among other things, TiVo's business, services, business development, strategy, customers or other factors that may affect future earnings or financial results. Forward-looking statements generally can be identified by the use of forward-looking terminology such as, "believe," "expect," "may," "will," "intend," "estimate," "continue," or similar expressions or the negative of those terms or expressions. Such statements involve risks and uncertainties, which could cause actual results to vary materially from those expressed in or indicated by the forward-looking statements. Factors that may cause actual results to differ materially include delays in development, competitive service offerings and lack of market acceptance, as well as the "Factors That May Affect Future Operating Results." More information on potential factors that could affect the Company’s financial results is included from time to time in the Company’s public reports filed with the Securities and Exchange Commission, including the Company’s Annual Report on Form 10-K for the fiscal year ended January 31, 2003, as amended, filed with the Securities and Exchange Commission. We caution you not to place undue reliance on forward-looking statements, which reflect an analysis only and speak only as of the date hereof. TiVo disclaims any obligation to update these forward-looking statements.

TiVo, Season Pass, WishList, TiVo Basic are registered trademarks of TiVo Inc. in the United States and other jurisdictions. All other company or product names mentioned may be trademarks or registered trademarks of the respective companies with which they are associated.