TiVo Introduces 140-Hour TiVo Series2 Digital Video Recorder for $349 After $50 Rebate

Increased Capacity Gives Consumers Ability to Record Even More Episodes of Their Favorite Shows

February 27, 2004 - SAN JOSE, CA – TiVo Inc. (NASDAQ: TIVO), the pioneer in digital video recording (DVR) services, today introduced a 140-hour model of the popular TiVoŽ Series2™ DVR that will allow consumers to record even more of their favorite programs, and further enjoy the control and ease of use of the TiVo service. The 140-hour Series2 DVR is priced at a Manufacturer's Suggested Retail Price (MSRP) of $399, but, after a $50 mail-in rebate offered by TiVo, consumers can get the 140-hour DVR for as low as $349 with the purchase of TiVo service through the end of May 2004.*

The 140-hour unit can be purchased today directly from TiVo either online at www.tivo.com or by calling 1-877-BUY-TiVo. It will be coming soon to consumer electronics retailers including BestBuy.com, CircuitCity.com, Amazon.com and Good Guys.

"With TiVo, it's easy to find and record your favorite programs all season long, even if the network schedule changes," said Susan Cashen, vice president of marketing at TiVo. "With the largest recording capacity we currently offer, the 140-hour TiVo Series2 DVR gives consumers the flexibility to record more of their favorite programs and watch them whenever they want."

The TiVo service includes award-winning features that make it easier than ever for viewers to record their favorite shows. With TiVo's Season Pass™ recording feature, viewers can record an entire season of their favorite shows with just a click of the remote. And with the WishList™ feature, viewers are able to search for and record programs that feature their favorite actor, director or sports team.

The 140-hour TiVo Series2 DVR works with cable, digital cable, satellite and antenna and is available online at www.tivo.com. The TiVo service is sold separately for $12.95 per month, or a one-time fee of $299 for the lifetime of the product.

About TiVo
Founded in 1997 with the mission to dramatically improve consumers' television viewing experiences, TiVo (NASDAQ: TIVO) is the creator of television services for digital video recorders (DVRs). TiVo's leadership has defined and inspired the entire category, earning the Company patents for pioneering inventions associated with DVR software and hardware design. TiVo was the first to deliver on the promise of consumer choice and control over TV viewing, building a loyal and passionate subscription base with over 97% of customers surveyed recommending TiVo to a friend. This enthusiasm has contributed to overwhelming growth over the past year, and the total subscription base exceeds 1 million. TiVo is headquartered in San Jose, CA. Additional information can be found at www.tivo.com.

* REBATE TERMS: The mail-in rebate is available on TiVoŽ Series2™ models purchased between February 27 and May 31, 2004. Rebate does not apply to DIRECTV receivers. To qualify for the rebate, customers must purchase a subscription to the TiVo service directly from TiVo Inc. by June 30, 2004 and it must be active for at least 30 days in order to be eligible for rebate. TiVo service or TiVo Plus service must be active at the time of rebate processing to be eligible for rebate. The TiVo service starts at just $12.95 and a subscription for the lifetime of the product is only $299. In addition, all submissions must be postmarked no later than July 30, 2004 to qualify for the rebate. Rebate not valid in combination with any other promotion or service options. For full Terms and Conditions, please visit http://www.tivo.com/

This release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to, among other things, TiVo's business, services, business development, strategy, customers or other factors that may affect future earnings or financial results. Forward-looking statements generally can be identified by the use of forward-looking terminology such as, "believe," "expect," "may," "will," "intend," "estimate," "continue," or similar expressions or the negative of those terms or expressions. Such statements involve risks and uncertainties, which could cause actual results to vary materially from those expressed in or indicated by the forward-looking statements. Factors that may cause actual results to differ materially include delays in development, competitive service offerings and lack of market acceptance, as well as the "Factors That May Affect Future Operating Results." More information on potential factors that could affect the Company’s financial results is included from time to time in the Company’s public reports filed with the Securities and Exchange Commission, including the Company’s Annual Report on Form 10-K for the fiscal year ended January 31, 2003, as amended, and the Quarterly Reports on Form 10Q for the period(s) ended April 30, 2003, July 31, 2003, October 31, 2003, filed with the Securities and Exchange Commission. We caution you not to place undue reliance on forward-looking statements, which reflect an analysis only and speak only as of the date hereof. TiVo disclaims any obligation to update these forward-looking statements.

TiVo, Season Pass, WishList, TiVo Basic are registered trademarks of TiVo Inc. in the United States and other jurisdictions. All other company or product names mentioned may be trademarks or registered trademarks of the respective companies with which they are associated.