TiVo Celebrates End of VCR Era With Commemorative Service at Digital Life; Consumers Paying Their Respects Can Take Home a Free 40 Hour TiVo DVR
Participants Get the Ultimate VCR Replacement — a FREE TiVo® Series2™ DVR — To Celebrate New Era of Recording, Time Shifting Television
NEW YORK, N.Y. — Oct. 14, 2005 — As the curtain rises on one of the country's largest consumer technology shows, Digital Life, TiVo will bring down the curtain on the VCR. In a ceremony that honors the passing of the venerable, but clunky VCR that never lived up to its promise for easy and convenient television recording, TiVo will give away hundreds of 40 hour TiVo Series2 units to consumers who trade in an old videotape for the ultimate VCR replacement and activate a new TiVo service subscription at the event.
The event coincides with the opening of Digital Life, the ultimate consumer technology and entertainment event, which anticipates more than 35,000 visitors this weekend. The memorial service will feature a mock funeral, including an eulogy and a casket overflowing with VCR tapes. The company will give away free TiVo boxes while supplies on-hand last to the first fans who come to the Digital Life show at the Jacob Javits Center in New York, NY at noon on Friday, October 14, 2005. To receive their free TiVo box, fans must bring an old VCR videotape and subscribe to the TiVo service at the event.
"Today we're officially saying farewell to the VCR, goodbye to the flashing 12, sayonara to a product that broke new ground in home entertainment when it came to playing movies but fell far short of making it easy for consumers to record and play back television programs," said Katie Ho, Vice President of Consumer Marketing, of TiVo. "TiVo delivers on the promise of the VCR and then some. Only with TiVo can consumers easily find and record all their favorite entertainment at the touch of a button, ensuring they'll never again feel like there's nothing good on TV."
At the event, the eulogist will hail the VCR's accomplishments while celebrating the TiVo era. The VCR changed the home entertainment experience for millions of consumers around the world. Introduced in two competing formats, BETAMAX and VHS, millions were spent as the two went head-to-head to win consumers.
The VCR also survived an epic legal battle between Hollywood and consumer electronics makers that resulted in a narrow 5-4 Supreme Court decision that ironically cleared the way for new technology like TiVo that would hasten the VCR's irrelevance.
Unlike the now outdated VCR technology that required viewers to "program" the VCR to record shows based on the date and time they aired as well as hassle with videotapes, TiVo lets viewers simply select the programs they wish to see and then it automatically finds and records the shows every time they're on. TiVo subscribers can even schedule recordings from the Web, so they never have to worry about missing their favorite programs. Nearly 50,000 recordings are scheduled every week through this online service.
Now priced at just $49.99 after mail in rebate and one-year service commitment, viewers can bring TiVo into the home for less than it costs to buy most VCRs, and get exclusive TiVo features that no VCR can come close to matching. Even the essential features of the TiVo service, like Season Pass™ recordings, that get an entire season of a show at the touch of a button, and WishList® searches, which lets viewers search by keyword for programs that feature a favorite director, actor, place or pastime, now make the VCR's tape and clock seem like silly relics of the past. And for a limited time, consumers will receive 3 months of free TiVo® service with all TiVo® box purchases made at Best Buy stores between October 14 - October 16, 2005.
For more information or to find local retailers please visit www.tivo.com.
TiVo service requires a minimum 1 year service commitment. Early termination fee and other restrictions apply. No early termination fee of $150 will apply if TiVo service is cancelled within 30 days of activation. Credit card required to activate TiVo service. Programming, pricing, terms and conditions subject to change without notice.
This TiVo event is being video taped and recorded and may be used for promotional purposes by TiVo Inc.
About TiVo Inc.
Founded in 1997, TiVo (NASDAQ: TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass™ recordings and WishList® searches, has elevated its popularity among consumers and has created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features such as, TiVoToGo™ and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way." The TiVo® service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The company is based in Alviso, Calif.
This release contains certain forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. These statements relate to,
among other things, TiVo's business, services, business development, strategy, customers
or other factors that may affect future earnings or financial results. Forward-looking
statements generally can be identified by the use of forward-looking terminology
such as, "believe," "expect," "may," "will," "intend," "estimate," "continue," or
similar expressions or the negative of those terms or expressions. Such statements
involve risks and uncertainties, which could cause actual results to vary materially
from those expressed in or indicated by the forward-looking statements. Factors
that may cause actual results to differ materially include delays in development,
competitive service offerings and lack of market acceptance, as well as the "Factors
That May Affect Future Operating Results." More information on potential factors
that could affect the Company's financial results is included from time to time
in the Company's public reports filed with the Securities and Exchange Commission,
including the Company's Annual Report on Form 10-K for the fiscal year ended January
31, 2004, and the Quarterly Reports on Form 10Q for the period(s) ended April 30,
2004, July 31, 2004, October 31, 2004, filed with the Securities and Exchange Commission.
We caution you not to place undue reliance on forward-looking statements, which
reflect an analysis only and speak only as of the date hereof. TiVo disclaims any
obligation to update these forward-looking statements.
TiVo, Season Pass, WishList, TiVo Basic are registered trademarks of TiVo Inc. in the United States and other jurisdictions. All other company or product names mentioned may be trademarks or registered trademarks of the respective companies with which they are associated.