ALVISO, Calif.-July 17, 2007-TiVo Inc., the creator of and a leader in television services for digital video recorders (DVRs), announced today the launch of a new TiVo high definition DVR, delivering a premium HD experience at an affordable price. Starting today, consumers can pre-order TiVo HD at www.tivo.com for just $299.99, down from the original TiVo Series3™ HD Digital Media Recorder at $799.99. Product expected to arrive on retail shelves in early August. The new TiVo HD DVR is the ultimate HDTV companion, maximizing the HD cable experience by combining a new popular price with the clarity of HD programming and our Emmy® award-winning TiVo™ service. The new TiVo HD is also a Digital Cable Ready set-top-box that works seamlessly with any cable provider in the U.S. Moreover, the new product also enables the latest and greatest exclusive TiVo service features such as Movie & TV Downloads from Amazon.com, Home Movie Sharing and universal Swivel™ search, delivering the best of broadband video directly to the television set.
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"TiVo HD extends the TiVo experience to an even wider audience than ever, giving sports and entertainment enthusiasts the ultimate companion to their HDTV set," said Tom Rogers, CEO and President of TiVo. "It is the ultimate media centerpiece for the living room with the broadest selection of broadband content, right alongside your favorite broadcast and cable programs, giving HDTV viewers more choice and control than they've ever had before. And it can be used in place of the customer's existing cable box."
The TiVo HD is designed to fit seamlessly with home entertainment centers, replacing cable boxes while complimenting other entertainment devices. It is compatible with digital cable, analog cable and digital antenna (ATSC). TiVo HD offers 20 hours of HD or up to 180 hours of standard definition content. The new TiVo HD DVR allows users to record two HD channels at the same time, while watching a third previously recorded show. With a built-in Ethernet jack, two CableCARD™ slots and USB ports, TiVo HD also provides advanced connectivity and easy networking, making it simple to access an additional suite of exclusive TiVo features.
"With close to 30% of U.S. homes now owning at least one high-definition TV, the market is ready for an HD-enabled platform that combines the best in DVR technology with the best of both traditional and web-based video entertainment," notes Michael Greeson, president of The Diffusion Group, a consumer technology think tank. "TiVo HD sets the standard in terms of non-PC Internet-enabled set-top platforms, not to mention providing the seamless interface to which TiVo users have become accustomed."
"TiVo HD is a perfect complement to the HDTV sets that are quickly becoming the standard for home entertainment," said Jim Denney, Vice President of Product Marketing at TiVo. "With an affordable price and uncompromised quality, TiVo HD is an obvious choice for anyone with a passion for home entertainment and HD programming."
TiVo HD includes access to a number of renowned TiVo features, furthering the difference between the TiVo service and generic DVR competitors, such as:
Pre-orders begin today with the first boxes being shipped in early August. See www.tivo.com for details on ship dates. A subscription to the TiVo service is required and sold separately. TiVo HD will be available starting early August at Best Buy, Circuit City and other retailers for $299.99.
About TiVo Inc.
Founded in 1997, TiVo pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass™ recordings and WishList® searches and KidZone have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo™ and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way.®" The TiVo® service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The Company is based in Alviso, California.
TiVo, Season Pass, Swivel, TiVoToGo, WishList, the slogan 'TiVo, TV your way.', Series2, Series3, and the TiVo logo are trademarks of TiVo Inc. or its subsidiaries worldwide. 2007 All rights reserved.
CableCARD™ is a trademark of the Cable Television Laboratories, Inc. All other trademarks are the property of their respective owners.