Apple Computer's USA Division Drops Price of the High Performance Macintosh IIci by $1,500

Business Wire

September 6, 1990

CUPERTINO, Calif. -- Meeting customer demand for higher performance systems at lower prices, Apple Computer, Inc.'s USA Division announced price reductions of up to 20 percent on all models of its big performance Macintosh IIci personal computer.

The Macintosh IIci derives its high performance from a 25MHz Motorola 68030 microprocessor/68882 math coprocessor combination. It features the same flexible compact design and three industry-standard NuBus expansion slots of the Macintosh IIcx. However, the Macintosh IIci goes beyond the IIcx by adding built-in monitor support for a broad range of monitors as well as an optional high speed cache.

``We offered a special promotion on the IIci to dealers two months ago, since then we've seen sales of the IIci take off,'' said Bob Puette, president of Apple USA. ``Our customers tell us they appreciate the high level of performance and expansion options of the IIci.''

Since it was announced in September, 1989, the Macintosh IIci has met with widespread acceptance. It has also been popular with customers that want an A/UX, Apple's version of UNIX, system. The IIci incorporated for the first time full 32-bit architecture, built-in 32-bit color support and integrated video support -- all significance advancements in the Macintosh II architecture.

To further offer customers more expansion options, Apple began shipping an optional cache card last month. The small card lets users increase the performance of the IIci by up to 30 percent. The card consists of 32KB of 25-nanosecond static RAM and sells for a suggested retail price of $399.

The IIci is the right combination of price and performance for customers. Its high performance characteristics are especially suited to financial analysis, graphic design, desktop publishing or for anyone who desires a more responsive system.

Prices and configurations, effective immediately through Apple authorized resellers throughout the United States, are as follows: System Configuration Old Price New Price Change 4MB RAM/SuperDrive floppy $7,469 $5,969 -$1,500 4MB RAM/80MB Hard Disk $8,169 $6,669 -$1,500 4MB RAM/80MB Hard Disk (Parity) $8,669 $7,169 -$1,500 4MB RAM/80MB Hard Disk (A/UX) $8,769 $7,269 -$1,500 Note to Editors: Apple, the Apple logo, Macintosh and A/UX are registered trademarks and SuperDrive is a trademark of Apple Computer, Inc. NuBus is a registered trademark of Texas Instruments. UNIX is a registered trademark of AT&T Information Systems.

CONTACT: Apple Computer Inc., Cupertino, Calif. Kate Paisley, 408/974-5453 John Cook, 408/974-3145

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