Apple and Students Around the World Use the Internet to Ask, "What Would You do to Change the World?"
New Ad Highlights Leadership in Internet Access for the Education Market
Cupertino, California--December 14, 1995--Apple Computer, Inc. today launched a new television advertisement using a protypical web site called "The Internet Classroom," which features students from around the world in classrooms and homes communicating with each other around the question "What would you do to change the world?".
The commercial uses actual responses from students taken from a question Apple posed in on-line chat rooms asking kids what they would do to change the world. Using Apple's innovative Internet technologies such as the Apple Internet Connection Kit running on an Apple Macintosh Performa system, students in schools from the U.S., England, Scotland, Brazil, South Africa and Japan demonstrate how easy it is for people great distances apart to collaborate and learn using the Internet.
Apple has long held the leading market share position in the education market in the U.S., and research shows that it has twice the penetration of computers using the Internet in schools. "Today, more students are using the Macintosh for Internet access than any other computer. This commercial does a great job of showcasing Apple's leadership in education and Internet access and our move to more focused and aggressive advertising," said Allen Olivo, director of Apple's worldwide corporate advertising. "You will see even more aggressive, hard-hitting campaigns aimed at clearly telling our advantages in the coming months."
The 30 second and 60 second spots were created by the Apple creative team at BBDO, and are scheduled to begin airing this week on network programming and national cable shows.
Apple Computer, Inc., a recognized pioneer and innovator in the information industry and leader in multimedia technologies, creates powerful solutions based on easy-to-use personal computers, servers, peripherals, software, online services, and personal digital assistants. Headquartered in Cupertino, California, Apple (NASDAQ: AAPL) develops, manufactures, licenses and markets products, technologies and services for the business, education, consumer, scientific and engineering and government markets in over 140 countries.
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