Apple Enriches Worldwide Developer Conference

CEO to Outline Company's Strategic Framework; Opening Sessions to Amplify Internet Direction and Developer Business Proposition; New Webcast Capability to Expand Conference Audience

CUPERTINO, California--April 26, 1996--Apple Computer, Inc. today revealed the agenda for its 1996 Worldwide Developers Conference (WWDC)--an event expected to herald the beginning of a very promising era for the company and its developers. Thousands of current and prospective Apple developers will gather at the annual technical forum, May 13-17 at the San Jose Convention Center, to learn the direction of existing and emerging Apple technologies. In addition, attendees will learn how these technologies align with the company's evolving business strategy.

On Monday, May 13, Apple's chairman and CEO, Dr. Gilbert F. Amelio will open the conference with a keynote speech that outlines the framework for Apple's corporate strategy. Dr. Amelio's presentation will be complemented by additional opening sessions focusing on Apple's Internet technologies and products, operating system goals and strategies, and the Apple developer business proposition.

"Dr. Amelio could not have selected a more appropriate venue to share Apple's strategic directions," said Heidi Roizen, vice president, Apple Developer Relations. "The future of Apple platforms depends upon developers' willingness to embrace our technology. However, to make rational business decisions, developers must first know where our compass is set. Dr. Amelio's keynote is an essential step in that process."

Also on Monday, Larry Tesler, vice president for Apple Internet platforms, will chart the company's course for further leveraging its unique technologies to enhance the Internet platform. This launches a week of related sessions that explore the role of Apple's system software, multimedia capabilities, networking and communications technologies, and development tools in building Internet-rich solutions--and the business opportunities these solutions create for developers.

Because this year's WWDC agenda is likely to spark an unprecedented level of interest across the Macintosh community and the computer industry at-large, Apple is expanding the boundaries of the WWDC audience beyond the conference venue with a webcast of Dr. Amelio's keynote and other conference highlights. The webcast will employ Apple's leading-edge multimedia technologies to enrich the conference experience for attendees; at the same time it will provide access to those unable to participate onsite. Through the WWDC World Wide Web site at: developers can access the webcast location to receive daily updates on WWDC plans. Beginning May 6, the webcast moves into high gear with more news about the conference, insights into new technologies, live chats, and interviews with developers and Apple executives.

Another notable enhancement to the 1996 WWDC agenda is the degree to which third-party sponsors are integrated into the program. Reinforcing Apple's efforts to forge industry alliances that facilitate developer success, WWDC has slated special conference presentations throughout the week by six major co-sponsor companies: IBM Corporation; Metrowerks Inc.; Motorola, Inc.; Natural Intelligence, Inc.; Oracle Corporation, and Symantec Corporation. Conference attendees also will benefit from WWDC's expanded Vendor Expo tradeshow, featuring a comprehensive range of tools and services available to the Apple developer community.

Overall, this year's agenda is the most robust in WWDC's 13-year history, with 35% more session content than last year. The decision to increase conference content is in direct response to feedback from last year's attendees. A substantial proportion of WWDC's agenda is devoted to teaching developers how to fully exploit Copland, the next-generation operating system for Macintosh computers, and trends in Internet development and multimedia authoring with the latest Apple technologies such as OpenDoc component software, QuickTime VR and QuickDraw 3D. Developers will have access to more than 150 hours of technical information and training designed to help them incorporate these and other advanced products and technologies into their development plans.

Any professional hardware or software developer may attend WWDC. The registration fee for the week-long conference is U.S. $1,095. One-, two- and three-day passes are also available for those interested in attending specific conference tracks such as multimedia, hardware or client/server development.

The complete WWDC conference agenda and registration information is available through the World Wide Web at: or by fax-on-demand service at (800) 510-4529. Developers may also register by telephone in the U.S. at (800) 417-3004, and internationally at (415) 283-3179.

Apple Computer, Inc., a recognized innovator in the information industry and leader in multimedia technologies, creates powerful solutions based on easy-to-use personal computers, servers, peripherals, software and personal digital assistants. Headquartered in Cupertino, California, Apple (NASDAQ: AAPL) develops, manufactures, licenses and markets solutions, products, technologies and services for business, education, consumer, entertainment, scientific & engineering and government customers in over 140 countries.

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