Ellen Hancock Joins Apple as Executive Vice President of Research and Development and Chief Technology Officer

Cupertino, California--July 3, 1996--Apple Computer, Inc. today announced that it has named Ellen Hancock executive vice president of research and development and chief technology officer. Hancock will report to Apple's chairman and chief executive officer Dr. Gilbert F. Amelio. She will assume her new position on July 8, 1996.

As an acknowledged technologist and industry leader, Hancock will be accountable for driving Apple's technology vision, technology alliances, the development of technology platforms and standards, and Apple's research activities. She will oversee the AppleSoft division, the Apple Research Laboratories, the AppleNet division, and the Apple Reliability and Quality Assurance group.

"Ellen Hancock's expertise in leading-edge technologies and software development--from visionary assessment to successful implementation--as well as her strong leadership qualities, will keep Apple at the forefront of technology innovation and key industry trends," said Apple's Dr. Amelio. "We are proud to have Ellen Hancock lead the many talented and leading edge Apple technologists and scientists."

"I am excited to join Apple as chief technology officer," said Hancock. "Apple has always pushed the envelope of technology innovation, and I look forward to being a part of Apple's future."

Hancock joins Apple after serving as executive vice president and chief operating officer at National Semiconductor where her focus areas included technology, applications and product development. Prior to joining National Semiconductor, Hancock held various staff and line executive positions at IBM. She was elected an IBM vice president in September 1985 and a senior vice president in November 1992. A 28-year veteran at IBM, Hancock also held the position as senior vice president and group executive, responsible for IBM's Networking Hardware Division, Networking Software Division and Software Solutions Division. She was also a member of the IBM Corporate Executive Committee and the IBM Worldwide Management Council.

Hancock holds a B.A. in Mathematics from the College of New Rochelle, New York, an M.A. in Mathematics from Fordham University, and an honorary Doctorate of Humane Letters from the State University of Western Connecticut.

Apple Computer, Inc., a recognized innovator in the information industry and leader in multimedia technologies, creates powerful solutions based on easy-to-use personal computers, servers, peripherals, software, personal digital assistants and Internet content. Headquartered in Cupertino, California, Apple develops, manufactures, licenses and markets solutions, products, technologies and services for business, education, consumer, entertainment, scientific and engineering and government customers in more than 140 countries.

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Apple Computer, Inc.
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email: mccaffrey@applelink.apple.com

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