Apple Japan Hosts Seventh Annual Japanese Developer Conference

TOKYO, Japan--July 10, 1996--Building upon Apple Computer's commitment to provide global support for developers, Apple Japan kicked off its seventh annual Japanese Developers Conference in Tokyo yesterday.

Highlighting this year's conference in her first visit to Japan, Heidi Roizen, Apple's Vice President of Developer Relations delivered the keynote address sharing Apple's future directions with Japanese developers.

"Apple's overwhelming success in Japan has made it a very strategic market and we are firmly committed to using every resource available toward making the Japanese developer experience both profitable and rewarding," said Roizen. "The Japanese Developers Conference is a key example of Apple's support for developers worldwide, as a follow on to our World Wide Developers Conference in San Jose."

With an expected developer participation of nearly 1,000, this two-day conference provides an overview of Apple's strategic direction and major software and hardware technologies as well as suppling the technical and business tools for developers so that they can build distinctly superior user value into their solutions. Over 60 sessions are being offered on software and hardware technology, new platforms, and business development.

Software session topics include:

Hardware session topics include:

New platform sessions on Newton and Pippin will also be offered, in addition to user case study sessions on intranet building, and publishing and business sessions on licensing and market development.

To avoid an "all work and no play" agenda for this years' attendees, Apple Fellow, Guy Kawasaki, hosted a reception featuring an exciting interactive jazz session.

Japan is Apple's second largest market. There are 1,400 registered developers participating in Apple Japan's Technical Program, which includes the Macintosh Developer Program, the Apple Multimedia Program and the System Engineering Program. Over 3,000 Macintosh applications, including localized versions and those developed in Japan specifically for the Japanese market, are available to Japanese customers.

Established in 1983, Apple Japan, Inc. is a wholly owned subsidiary of Apple Computer, Inc. which distributes and markets computer hardware and software products throughout Japan.

Apple Computer, Inc., a recognized innovator in the information industry and leader in multimedia technologies, creates powerful solutions based on easy-to-use personal computers, servers, peripherals, software, personal digital assistants and internet content. Headquartered in Cupertino, California, Apple develops, manufactures, licenses and markets solutions, products, technologies and services for business, education, consumer, entertainment, scientific and engineering and government customers in more than 140 countries.

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