Macworld Delivers Inside Scoop on Apple, BE OS Plans

Late-Breaking Online Reports and February Issue Exclusive Story Gives True Details on Rumored Plans

SAN FRANCISCO, CA (December 5, 1996) Macworld magazine, the essential Macintosh resource, reinforced its position as the leading provider of the most accurate and timely industry news by updating readers and vendors on the latest news on Apple's "to buy Be or not to buy Be" plans. Macworld Online broke two exclusive reports on November 27, 1996, covering Apple's actual plan not to buy the Be OS. Macworld's February issue, which will be delivered to subscribers December 18, will have an extensive, fact-based report demystifying the hype behind the Be OS, Apple's Mac OS plans, and the Power Computing-Be deal.

The reports, posted on Macworld Online at , provided essential late-breaking and exclusive news readers have come to expect. Macworld's extensive February-issue report goes to great lengths to present readers in-depth information on the OS market and help them determine fact from fiction.

"Most reports on the Be OS and Apples Mac OS strategy clearly have overstated what has actually been decided, and seem to be based solely on Bes point of view. In our stories, we went to inside sources throughout the key players to get an accurate, complete picture of these critical issues," said Galen Gruman, the Macworld executive editor who led the reporting.

"Macworld has an obligation to vendors and readers alike to be the conduit of critical industry news," explained Macworld's editor-in-chief Adrian Mello. "Through our established relationships with vendors, we are able to deliver the most accurate and timely stories through our Web site and in-depth through the magazine."

Readers have applauded Macworld's coverage. One reader emailed Macworld Online, " I just finished reading Galen Gruman's article on Apple's plans for Mac OS 8 and the Be/Copland/Gershwin thing. Excellent! This is the first article I've read on the subject that has any credibility or even makes any sense."

Macworld provides essential buying information to over 1.4 million* readers monthly and consistently delivers the latest purchasing information through feature stories, Editors' Choice ratings, Star Ratings, and the Mac Superguide in addition to the new "Real Products, Real Ratings" logo which clarifies real, shipping products from beta products.

Macworld magazine is published by Macworld Communications, Inc. (MCI), a business unit of International Data Group (IDG), the world's leading IT media and research company. MCI, the world's largest Macintosh buyer resource, has a diverse product line of integrated media including 28 local-language Macworld editions around the world, domestic and international Macworld Expos, Macworld Online (, reference books, CD-ROMs and international market research. IDG publishes more than 275 computer magazines and newspapers and 430 book titles, produces 90 expositions, and provides IT market analysis through 41 research centers worldwide. Company information and access to more than 125 IDG World Wide Web sites is available at

Source: IntelliQuest CIMS v3.0, Business/Home Influencers Studies (Net)