Apple Announces Next Step to Support New Streamlined Organization
Cupertino, Calif.--Feb. 18, 1997-- Apple Computer, Inc. today announced further details of its streamlined organizational structure that consolidates the Company's product development, marketing, sales, support, and operations efforts into groups sharply focused on Apple's strategy.
As part of this announcement, Apple has detailed the structure of the new Worldwide Sales and Support organization which comprises all the geography sales organizations, as well as Claris, and AppleAssist. This organization, responsible for selling and bringing service and support to customers in the education, business, and consumer markets, will be divided into divisions organized geographically with a strong focus on fulfilling customer demands:
North America Business Division will focus on three key markets: PEN (Publishing/Entertainment/New Media), Enterprise, and SED (Scientific/Engineering/Design), and will include NeXT Sales and Professional Services. Mitch Mandich will be acting as head of North America Business Division.
North America Education Division will be mainly focused on two key markets: K-12 and Higher Education and will be led by Mike Lorion.
North America Consumer Division will focus on two key markets: Consumer and the Macintosh Installed Base and will be led by H.L. Cheung
EMEA (Europe, Middle East, Africa) will drive its region's sales and support, led by Jan Larsen.
Japan will cover the same responsibilities for the Japanese market, led by Tetsuya Shiga.
Asia-Pacific will cover the same responsibilities for the Asia-Pacific market and will be led by Steve Vamos.
Latin America will cover the same responsibilities for the Latin American market and will be led by Luis Rubio.
AppleAssist Division remains unchanged: this division is responsible for Apple's Customer Service and Warranty activities, led by Mike Dionne.
Claris maintains an unchanged charter and strategy of selling Claris and Apple Software worldwide, led by Dominique Goupil.
"We are shaping our sales organization to put the responsibility for sales and support closer to our customer," said Dr. Gilbert F. Amelio, chairman and CEO, Apple Computer, Inc. "A number of activities which previously joined with the sales organization--engineering, manufacturing, operations, marketing and product business management--have moved into global, functional groups. Apple's sales organization now focuses on one thing and one thing only--sales and support to serve our customers and fulfill their demand worldwide."
Apple also announces that Marco Landi has decided to resign and pursue other interests. Marco Landi was most recently executive vice president Worldwide Sales and Support and formerly executive vice president and chief operating officer.
Robin Abrams, previously senior vice president of Apple Americas, will serve as acting executive vice president of the new worldwide sales and support organization.
Apple Computer, Inc., a recognized innovator in the information industry and leader in multimedia technologies, creates powerful solutions based on easy-to-use personal computers, servers, peripherals, software, personal digital assistants and Internet content. Headquartered in Cupertino, California, Apple develops, manufactures, licenses and markets solutions, products, technologies and services for business, education, consumer, entertainment, scientific and engineering and government customers in more than 140 countries.
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