Apple Unveils iMac

The Internet-Age Computer for the Rest of Us

Cupertino, California--May 6, 1998--In a major move in to the consumer market, Apple Computer, Inc. today unveiled iMac--the "Internet-age computer for the rest of us." iMac features a striking design, easy Internet access and Pentium-toasting PowerPC G3 performance for $1299.

"We designed iMac to deliver the things consumers care about most--the excitement of the Internet and the simplicity of the Mac," said Steve Jobs, Apple's Interim CEO. "iMac is next year's computer for $1299; not last year's computer for $999."

"Today we brought romance and innovation back into the industry," added Jobs. "iMac reminds everyone of what Apple stands for."

iMac is a complete Internet-age computer right out of the box, featuring:

iMac, available worldwide in August in one configuration for $1299, will also include:

Apple Computer, Inc. ignited the personal computer revolution in the 1970s with the Apple II, and reinvented the personal computer in the1980s with the Macintosh. Apple is now recommitted to its original mission - to bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons and consumers in over 140 countries around the world.

Press Contacts:
Russell Brady
Apple Computer, Inc.
(408) 974-6877

Tamara Ireland
NRW for Apple Computer
(650) 827-7086

If you are considering the purchase of an Apple product and would like to have product information faxed to you, please call 1-800-462-4396 in the U.S. or 1-800-263-3394 in Canada. If you do not have a fax machine or would like to locate an Apple authorized reseller near you, please call 1-800-538-9696. Customers in the U.S. now have the option of buying products over the Internet at the Apple Store ( as part of a distribution strategy that utilizes the Internet, along with the Company's existing retailers and resellers to sell products. Customers outside the U.S. should contact their local Apple representatives for information.

NOTE TO EDITORS: For additional information visit Apple's Spring Product Launch Virtual Press Room website (, call Apple's Media Helpline at (408)974-2042, or contact Todd Paoletti at our PR agency, Niehaus Ryan Wong, Inc., (650)827-7030.

Apple, the Apple logo, Macintosh and Power Macintosh are registered trademarks and of Apple Computer, Inc. Additional company and product names may be trademarks or registered trademarks of the individual companies and are respectfully acknowledged.