Apple Crushes Competition in New TV Spot

CUPERTINO, California--May 12, 1998--Apple Computer, Inc. today announced it is launching a new 30-second television commercial scheduled to air tonight during ABC's Home Improvement at 8 p.m. PDT and NYPD Blue at 10 p.m. PDT, and during NBC's Frasier at 9 p.m PDT. The new commercial, called "Steamroller," is part of Apple's worldwide "Think different" campaign and features its Pentium-toasting PowerBook G3 series of notebook computers.

Apple Computer, Inc. ignited the personal computer revolution in the 1970s with the Apple II, and reinvented the personal computer in the 1980s with the Macintosh. Apple is now recommitted to its original mission-to bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons and consumers in 140 countries around the world.

Press Contacts:
Rhona Hamilton
Apple Computer, Inc.
(408) 974-6439

Cara Lewis
NRW for Apple Computer, Inc.
(650) 827-7052

NOTE TO EDITORS: For additional information visit Apple's Spring Product Launch Virtual Press Room website (, call Apple's Media Helpline at (408)974-2042, or contact Todd Paoletti at our PR agency, Niehaus Ryan Wong, Inc., (650)827-7030.

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