Apple Spot Touts Superior Speed of PowerBook G3

CUPERTINO, California--May 13, 1998--Continuing its very successful efforts in competitive product advertising, Apple Computer, Inc. last night launched a 30-second television commercial, "Steamroller." "Steamroller" highlights the speed of the recently launched PowerBook G3 series of notebook computers which are up to twice as fast as Pentium notebook computers.*

"We have proven again and again that our G3 computers are speed demons compared to Intel-based computers," said Steve Jobs, Apple's Interim CEO. "As the commercial demonstrates, our new PowerBook G3s are flattening the competition."

Apple's "Steamroller" airs again tonight during ABC's Spin City, Dharma and Greg, The Drew Carey Show, and NBC's 3rd Rock and is expected to run for several weeks. A QuickTime version of the commercial will be available on Apple's website (

The TV spot is complementary to Apple's 8-page PowerBook G3 magazine insert breaking in national consumer, technology and business publications beginning this week.

Apple Computer, Inc. ignited the personal computer revolution in the 1970s with the Apple II, and reinvented the personal computer in the 1980s with the Macintosh. Apple is now recommitted to its original mission-to bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons and consumers in 140 countries around the world.

* BYTEMARK tests independently developed by industry-trusted BYTE magazine.

Press Contacts:
Rhona Hamilton
Apple Computer, Inc.
(408) 974-6439

Cara Lewis
NRW for Apple Computer, Inc.
(650) 827-7052

NOTE TO EDITORS: For additional information visit Apple's Spring Product Launch Virtual Press Room website (, call Apple's Media Helpline at (408)974-2042, or contact Todd Paoletti at our PR agency, Niehaus Ryan Wong, Inc., (650)827-7030.

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