Apple Launches its Marketing Campaign for iMac

Apple Computer

August 13, 1998

Apple Computer, Inc. today announced it is launching the largest marketing campaign in the Company's history for iMac, with paid media advertising totaling over $100 million during the remainder of the calendar year. iMac, Apple's new consumer computer, goes on sale nationwide this Saturday, August 15, and new iMac television commercials will premier nationally this Sunday, August 16.

Copyright 1998