Apple Announces New iMacs—in Five New Colors

The Most Popular Computer in America Gets Even Better for 1999

Macworld Expo, San Francisco—Jan. 5, 1999—Apple Computer, Inc. today announced a new line-up of iMacs for 1999 featuring five stunning new colors—Strawberry, Lime, Blueberry, Tangerine and Grape. The new iMacs also feature a faster 266 MHz PowerPC G3 processor, a 6GB hard drive and a new lower price of U.S. $1,199.

iMac has become the best-selling computer in America by addressing real consumer needs not met by traditional PCs, with its simple ten-minute set-up and Internet access, and its space and cable-saving design. With their striking new colors—Strawberry, Lime, Blueberry, Tangerine and Grape—the new iMacs will again change the rules of consumer computing by letting consumers select something they can choose in almost every other consumer product—their favorite color.

“‘What’s your favorite color?’ is going to become one of the most important questions for consumer PC buyers,” said Steve Jobs, Apple’s interim CEO. “For most consumers, color is much more important than the megahertz, gigabytes and other gibberish associated with buying a typical PC.”

In its five new colors, iMac is the complete Internet-age computer right out of the box and features:
A speedy PowerPC G3 microprocessor running at 266MHz with a high speed 512k backside L2 memory cache;
Built-in 15-inch high quality display with 1024 x 768 resolution, 13.8-inch diagonal viewable image size;
The world’s easiest to use operating system, Mac OS 8.5, which runs thousands of Macintosh software titles;
32MB SDRAM (now expandable to 256MB);
RAGE Pro Turbo Graphic controller and 6MB SGRAM;
6GB IDE hard disk drive;
24x CD-ROM drive;
10/100BASE-T Ethernet;
56Kbps modem (supports V.90 and K56flex);
Two 12Mbps Universal Serial Bus (USB) ports;
Built-in stereo speakers with SRS sound;
Apple USB Keyboard and Apple USB Mouse.

Pricing and Availability
The new iMacs will be available via The Apple Store ( and through Apple Authorized Resellers within the next two weeks for an estimated retail price of U.S. $1,199. The original bondi-blue iMac remains on sale for a limited time for an estimated retail price of U.S. $1,049.

Apple Computer, Inc. ignited the personal computer revolution in the 1970s with the Apple II, and reinvented the personal computer in the 1980s with the Macintosh. Apple is now recommitted to its original mission—to bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons and consumers in over 140 countries around the world.

Press Contacts:
Nathalie Welch
Apple Computer, Inc.

Russell Brady
Apple Computer, Inc.

NOTE TO EDITORS: For additional information visit Apple's PR website (, call Apple's Media Helpline at (408) 974-2042, or Emma Duckenfield at our PR agency, Edelman Worldwide, at (650) 968-4033, extension 1034.

Apple, the Apple logo, Mac and Macintosh are registered trademarks and iMac is a trademark of Apple Computer, Inc. Additional company and product names may be trademarks or registered trademarks of the individual companies and are respectfully acknowledged.