Apple Launches Real People Ad Campaign
June 10, 2002
Apple® today launched a new advertising campaign featuring real people who have switched from PCs to the Macintosh®. The campaign will debut today on television with eight different ads, each highlighting a different switcher telling their story. The switchers featured in the Real People campaign come from diverse backgrounds, including a Windows network administrator, a writer, an illustrator, a small business owner, a programmer, an interactive producer and a DJ. This will be Apples largest ad campaign since Think Different was launched in 1998.