Samsung and Cingular Wireless Announce New Business Relationship

Carrier Agreement Brings Samsung’s SGH-n625 to Cingular Customers, Offering Personalization and Advanced Features for Staying Connected Wirelessly

(DALLAS and ATLANTA) September 25, 2002 –Samsung Telecommunications America (Samsung), the number three wireless handset distributor in the U.S., and Cingular Wireless, the second largest wireless carrier in the U.S., today announced a long-term supply agreement that will over time make a wide range of Samsung wireless phones available to Cingular customers.

Combining Cingular’s brand platform of promoting individual expression with Samsung’s drive for style and innovation among its products, the two companies are launching the SGH-n625--a GSM-based wireless phone with advanced personalization options.

“Cingular understands the importance of effective brand positioning and has made customer satisfaction the core of its business,” said Peter Skarzynski, senior vice president of Samsung’s wireless terminals division. “This philosophy marries up well with our own business strategy of focusing on what matters most to our wireless consumers--innovative technology, intuitive navigation and image-conscious designs.”

“Cingular’s message of self-expression fits well with Samsung’s n625 handset,” said Frank Boyer, vice president of supply chain management at Cingular. “The smart design and ability to play polyphonic ringtones will resonate well with Cingular customers.”

Available exclusively at Cingular, the n625, represents Samsung and Cingular’s first product offering, and will enable users to bring character to their phones through a host of technological advancements. With color LED options for caller ID, the n625 allows consumers to personalize incoming calls by assigning any one of six vivid colors (green, yellow, orange, violet, blue and sky blue) to up to five phone book entries. Consumers can further personalize their phones by downloading unique ring tones.

Samsung wireless phones with Cingular service are expected to be available to customers through various retailers in California; Seattle, WA; Las Vegas, NV; Hawaii; New York City; North Carolina; South Carolina; Tennessee; and Coastal Georgia.

About Samsung Telecommunications America Samsung Telecommunications America, a Dallas-based subsidiary of Samsung Electronics Company, Ltd., researches, markets and develops wireless handsets and telecommunications products throughout North America. For more information, see STA's website at Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, and digital convergence technology. Samsung Electronics employs approximately 64,000 people in 89 offices in 47 countries. The company is the world's largest producer of memory chips, TFT-LCDs, CDMA mobile phones, monitors and VCRs. Samsung Electronics consists of four main business units: Digital Media Network, Device Solution Network, Telecommunication Network and Digital Appliance Network Businesses.

About Cingular Wireless Cingular Wireless is the second largest wireless carrier in the U.S, and a joint venture between SBC Communications (NYSE – SBC) and BellSouth (NYSE– BLS). As a leader in mobile voice and data communications, Cingular serves more than 22 million voice and data customers across the United States. Cingular provides cellular/PCS service in 43 of the top 50 markets nationwide. Cingular’s Mobitex-based wireless packet data service operates throughout the United States, covering more than 93 percent of the urban business population located in 492 Metropolitan Statistical Areas (MSAs) and non-MSAs with a total population of 200 million people. Cingular offers customers advanced technologies in simple, cost-effective ways that permit them to tap the creative potential of wireless through their own self-expression. Details of the company are available at