Sony Ericsson unveils T310 mobile phone featuring cult action sports game; Activision’s Tony Hawk’s Pro Skater 4

March 4, 2003

Today, at 30 events across the world, Sony Ericsson unveiled the T310 – a colour screen mobile phone with a very strong gaming and imaging offering, which will begin shipping during this week in selected markets. Pre-loaded in the phone comes one of the best-selling video game console titles, Activision’s Tony Hawk’s Pro Skater 4, which is making its European, Latin American and Asian mobile debut on the Sony Ericsson T310 mobile phone.

The T310 mobile phone offers great gameplay with its joystick and colour display, also taking advantage of its 32 polyphonic sounds and vibrating force feedback to bring as much as possible of the game console feeling to the mobile environment. Consumers will be able to enjoy the Tony Hawk’s Pro Skater 4 game as soon as they unpack their T310. They can explore two different levels of skateboarding gameplay using several popular skater characters including Tony Hawk.

Tony Hawk’s Pro Skater 4 comes to the T310 though an agreement between Sony Ericsson and Jamdat Mobile, a leading publisher of mobile game content. Additionally, users can download other mobile phone games using the Synergenix Mophun platform, for which there are approximately 50 game titles available.

Together with the MCA-25 digital camera attachment and its MMS and email capabilities, the T310 is ideal for imaging and messaging. The T310 offers superior MMS messaging capability with personalized image formatting, making it possible to add frames etc to the images. Additional MMS Home Studio PC software, which provides an easy way to compose MMS-messages on a PC and then send them from the phone.

“With our T300, we were the first company to launch a color-screen gaming, imaging and MMS-phone for the mass market and with the T310 we further strengthen our product offering in this category,” says Philip Vanhoutte, Corporate Vice President Marketing at Sony Ericsson.

For its operator customers, Sony Ericsson will offer advanced gameplay levels for Tony Hawk’s Pro Skater 4, as well as other action sports titles including Kelly Slater’s Pro-Surfer™ and complete packages of MMStemplates, screensavers and polyphonic ring signals based on the music from the games. These will take full advantage of the 32-tone polyphonic capabilities of the T310, which further enrich the nuances of the music and sound. Additionally, other Jamdat games including the extremely popular Jamdat Bowling will come to the Mophun platform as part of the Sony Ericsson – Jamdat relationship.

“We are pleased to partner with Sony Ericsson to bring exciting mobile phone content to Europe,” said Mitch Lasky, CEO of Jamdat Mobile Inc. “Jamdat partnered with Activision to co-publish Activision’s “O2” action sports titles including Tony Hawk’s Pro Skater 4 for mobile phones. This is a key part of our vision to drive the adoption and future success of nextgeneration mobile entertainment.”

For the US, there will also be a GSM 850/1800/1900 version called T316 launching in Q2.

Pictures of the T310 can be downloaded from: www.SonyEricsson.com/pressroom

Sony Ericsson Mobile Communications AB offers mobile communications products for people who appreciate the possibilities of powerful technology. Established in 2001 by Telefonaktiebolaget LM Ericsson and Sony Corporation, the joint venture continues to build on the success of its two innovative parent companies. Sony Ericsson creates value for its operator customers by bringing new ways of using multimedia communications while mobile. The company’s management is based in London, and has 4,000 employees across the globe working on research, development, design, sales, marketing, distribution and support. For further information, please visit: www.SonyEricsson.com
JAMDAT Mobile Inc., based in Los Angeles, CA – USA, is a leading provider of mobile entertainment products, services and enabling technologies to wireless carriers, independent developers and publishers around the world. JAMDAT's unique combination of creative and technological expertise has positioned the company as the preferred mobile entertainment partner for wireless carriers, handset manufacturers, infrastructure companies and independent developers worldwide. For further information, please visit: www.jamdatmobile.com