Sony Ericsson announces the T230, a communication and entertainment phone
with mass appeal
September 3, 2003
In conjunction with Sony Dreamworld in Paris, France, Sony Ericsson today announced the T230 GSM/GPRS mobile phone. With a bright colour screen, polyphonic sound and navigation specially designed for ease-of-use and mobile game play, the T230 is a fun phone, able to handle all the latest communication and entertainment applications.
Sony Ericsson pioneered the colour-screen GSM mobile phone market and now has a strong diverse portfolio of imaging, gaming and entertainment phones, to which the T230 is a strong addition in the entry-level segment. The T230 features easy to use screen menus for fast, intuitive access to fun games, polyphonic ringtones and picture messaging, and a five-way navigation key that not only enhances mobile game play but also contributes to the easy operation of the phone. Ideal for voice and text communication, the T230 can easily expand into other areas.
Compatible with the CommuniCam™ digital camera clip-on phone accessory and equipped with a high quality 4K colour screen, 32-tone polyphonic sound and navigation key, the T230 provides an excellent gaming and imaging experience. Downloadable games capability ensures the phone can remain exciting and original way after the first user experience.
The T230 has a 4,096 colour display, inspiring consumers to use colour pictures and other graphics to personalize their phone; themes, wallpapers, games and other content is available for download at www.SonyEricsson.com. When used with a MCA-30 CommuniCam VGA camera accessory, the T230 is ready to take, view and send images, using the screen as a viewfinder. Images can be sent as e-mail to a computer or as MMS (Multimedia messaging) straight to another mobile phone. With the T230, several slides, each containing pictures, fun layers, sound and text, can be sent in one message.
For those who want to try their hand at mobile gaming, the T230 features embedded colour games, with additional games and new levels available for download at www.SonyEricsson.com and many other web sites. The T230 games are fast moving with vibration and sound feedback for a realistic gaming experience. The T230 utilizes the Mophun gaming engine, as the Sony Ericsson T300, T310 and T610 phones, and there are currently around 60 Morphun games available for download.
“We are now in an exciting transition period where consumers are warming to the new mobile services. The T230 is a great product which will appeal to the wide group of people who first and foremost want a stylish phone for talking and texting, but who will want to try out new services but don’t want to spend a lot of money”, says Steve Walker, Director of Product Marketing at Sony Ericsson.
Developed with a focus on messaging, entertainment and ease-of-use, the T230 will be a perfect match for consumers who want a full-featured, reliable colour-screen phone at the right price. The T230 will be available in GSM-markets in Q4 2003. The previously announced T226 is now available in North America.
Weight: 79.2 grams
Standby time: Up to 300 hours (12,5 days)
Size: 101.5 x 43.5 x 19 mm
Talk time: Up to 13 hours
Colours: Blade Gray, Steel Blue
Pictures of the T230 can be downloaded from www.SonyEricsson.com/pressroom
Sony Ericsson Mobile Communications AB offers mobile communications products for people who appreciate the possibilities of powerful technology. Established in 2001 by Telefonaktiebolaget LM Ericsson and Sony Corporation, the joint venture continues to build on the success of its two innovative parent companies. Sony Ericsson creates value for its operator customers by bringing new ways of using multimedia communications while mobile. The company’s management is based in London, and has 4,000 employees across the globe working on research, development, design, sales, marketing, distribution and support.
For further information, please visit: www.SonyEricsson.com