Sony Ericsson expands on-line services, applications and content to consumers

October 20, 2003

Sony Ericsson today announced exclusive services, new applications and exciting content available on its newly launched Fun & Downloads webpage. The site now offers a wide choice of services for mobile phones, such as imaging services, including photo editing and photo album, as well as well-known games and a selection of ring signals.

“With this on-line resource, we provide consumers a place where they can find downloadable services, content and applications that allow them to experience and maximize all features and capabilities of their Sony Ericsson phone,” says Toon Diependaele, E-Business and Direct Marketing Director at Sony Ericsson. “At the same time we are stimulating the uptake of mobile services, in that way bringing more traffic to our operator customers’ networks.”

The availability of Fun & Downloads is currently being rolled out across EMEA and Asia Pacific, is accessible both through the web and over WAP, and is currently localised in more than 30 languages. Premium entertainment brands, such as Sony Music, Sony Pictures Digital Entertainment, Atari and Cartoon Network are integrated as content partners. For the US, the Underground-section of Sony Ericsson’s consumer web offers competitions, on-line games and imaging services through Sony Image Station.

The Fun & Downloads site specialises on three application areas; imaging, gaming and personalization. As an extension to the imaging phones such as the T610, P800 and Z600, images can be sent straight from the phone into an online photo album. Consumer can then edit and transform them into wallpapers, MMS messages, themes, or even have them send to their home, printed on glossy photo paper through Colour Plaza. The MMS messages created on the Internet can later be downloaded to the mobile phone and send on to friends, relatives or colleagues.

There are approximately 170 Java and Mophun games available for download, including popular, well known game properties such as V-Rally 1 and 2, Tony Hawk Pro Skater 4 and Kelly Slater Pro Surfer. Users can also register their high scores on-line.

For many games, the soundtrack is a vital part and at Fun & Downloads, the music associated to the well-known games can be downloaded as polyphonic ring signals, alongside of a wide library of ring tones from Sony Music.

There is a generous offering of free images, themes, ringtones, games and application to ensure that users get to experiences the full capability of their phone. Fun & Downloads can be found at:

Sony Ericsson Mobile Communications AB offers mobile communications products for people who appreciate the possibilities of powerful technology. Established in 2001 by Telefonaktiebolaget LM Ericsson and Sony Corporation, the joint venture continues to build on the success of its two innovative parent companies. Sony Ericsson creates value for its operator customers by bringing new ways of using multimedia communications while mobile. The company’s management is based in London, and has 4,000 employees across the globe working on research, development, design, sales, marketing, distribution and support.

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