New Developer Tools to Enable Rich Wireless Content on BlackBerry Handhelds
March 22, 2004
CTIA Wireless 2004 - Atlanta, GA - Plazmic, a subsidiary of Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM), today introduced the Plazmic Content Developer's Kit v.3.7 for the BlackBerry® wireless platform. The Plazmic Content Developer's Kit will provide a suite of tools that allow content developers to easily create interactive and animated content to enhance applications for BlackBerry Wireless Handhelds™. Demonstrations of this content on BlackBerry handhelds will be shown at the CTIA Wireless show in Atlanta at the Georgia World Congress Center (RIM booth #3225).
"The Plazmic Content Developer's Kit for BlackBerry will provide developers with the ability to create rich and interactive graphics that are optimized for BlackBerry handhelds," said Julian Paas, Director, Retail Content Planning at Plazmic. "With the Plazmic Content Developer's Kit, developers will be provided with the powerful tools needed for creating rich, browser-based content to enhance their applications for BlackBerry."
"RIM has based BlackBerry on open standards such as Java to enable developers to easily create additional applications that leverage the power of the BlackBerry wireless platform," said Mike Lazaridis, President and co-CEO, at Research In Motion. "With the Plazmic Content Developer's Kit, developers will have advanced tools that enable them to create rich content with optimized wireless performance."
The Plazmic Content Developer's Kit for BlackBerry will include a fully integrated content development environment and advanced simulation tools that significantly ease the content creation process for RIM's award-winning BlackBerry platform. Developers, graphic artists, and Independent Software Vendors (ISVs) will be able to use this suite of tools to simplify the authoring of rich wireless content and web-based applications that leverage the high-resolution color screen of color BlackBerry handheld.
The Plazmic Content Developer's Kit will generate content in SVG (Scalable Vector Graphics), the W3C XML-based standard for rich media content. Additional features of the Plazmic Content Developer's Kit for BlackBerry will include:
The Plazmic Content Developer's kit for BlackBerry is expected to be available in April free of charge to registered developers, graphic artists, enterprise customers and ISV's at http://www.plazmic.com.
Plazmic provides content deployment solutions for mobile devices worldwide, and is a subsidiary of Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM). Plazmic's suite of software solutions enable rich content creation and deployment for wireless devices worldwide.
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Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, risks relating to possible product defects and product liability, risks related to international sales and potential foreign currency exchange fluctuations, increased levels of competition, technological changes, dependence on intellectual property rights and other risks detailed from time to time in RIM's periodic reports filed with the United States Securities and Exchange Commission and other regulatory authorities.