Cingular Wireless and RIM Introduce The BlackBerry 7290 for International Travelers
Cingular's First Quad-Band Handheld Extends The BlackBerry Experience To GSM/GPRS Markets Worldwide
September 28, 2004
Atlanta, GA and Waterloo, Ontario - Cingular Wireless and Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM) announced today the newest member of the BlackBerry® family, the BlackBerry 7290 Wireless Handheld™. It is Cingular's first quad-band, Bluetooth enabled product offering designed especially for business customers who want to stay connected while traveling internationally.
The Java™-based BlackBerry 7290™, currently exclusive to Cingular within the United States, combines phone, email, Short Messaging Services (SMS), organizer, Web browsing and corporate data access capabilities in a single handheld. The 7290 operates on the GSM/GPRS 850/900/1800/1900 MHz frequencies, which enables both domestic and international roaming in practically any GSM market worldwide.*
"International roaming for voice and data is the next horizon for mobile professionals," said Jim Ryan, vice president of data product management and business marketing, Cingular Wireless. "With the BlackBerry 7290, Cingular customers can take advantage of our substantial international capabilities today and enjoy even greater coverage in the future as our footprint grows."
"The BlackBerry 7290 provides a smooth blend of powerful features for the mobile professional that wants a best-in-class mobile solution. It is a robust addition to Cingular's portfolio of BlackBerry devices," said Mike Lazaridis, President and Co-CEO at Research In Motion. "BlackBerry continues to stand out with customers because it excels in the areas that matter most - usability on the front-end and integration on the back-end."
The BlackBerry 7290 features a crisp, high-resolution screen that supports more than 65,000 colors, excellent battery life and an updated QWERTY keyboard with highlighted number keys for easy dialing and typing. The 7290 comes with 32 MB of flash memory and 4 MB of SRAM, allowing for more storage capabilities. The device also supports cradle-free wireless email synchronization, integrated attachment viewing (including support for popular file formats such as Word, Excel, PowerPoint, WordPerfect, PDF and ASCII) and remote address look up in addition to secure, push-based wireless connectivity.
The 7290 also features Bluetooth, a short-distance technology designed to wirelessly connect electronic devices, which enables customers to take advantage of wireless headsets and car kits. Cingular is currently offering three Bluetooth-enabled ear buds that are compatible with the BlackBerry 7290.
The BlackBerry 7290 is expected to be commercially available from Cingular in early October. It will be priced on a promotional basis at $149 with a two-year service agreement and packaged with a free wireless ear bud for convenient voice calling.
For downloadable images of the BlackBerry 7290™, please visit: http://www.rim.com/news/kit/media/downloads/index.shtml. For more information about the new BlackBerry 7290, please visit Cingular Wireless' website at www.cingular.com.
ABOUT RESEARCH IN MOTION (RIM)
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity. RIM's portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry® wireless platform, the RIM Wireless Handheld™ product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (Nasdaq: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.
ABOUT CINGULAR WIRELESS
Cingular Wireless, a joint venture between SBC Communications (NYSE: SBC) and BellSouth (NYSE: BLS), serves more than 25 million voice and datacustomers across the United States. A leader in mobile voice and data communications, Cingular is the only U.S. wireless carrier to offer Rollover(SM), the wireless plan that lets customers keep their unused monthly minutes. Cingular is the largest provider of GSM services in the United States, and has a 100 percent digital GSM/GPRS footprint across its service area. It also launched the world's first commercial deployment of wireless services using Enhanced Data rates for GSM Evolution (EDGE) technology. Cingular also provides corporate e-mail and other advanced data services through its GPRS, EDGE and Mobitex packet data networks. Details of the company are available at http://www.cingular.com.
* Check with Cingular Wireless for roaming services.
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