Series 60, the world's leading smartphone platform, redefines its name and visual identity
November 01, 2005
Espoo, Finland - A new chapter in the Series 60 Platform success story starts this November when a fresh S60 identity is introduced to the market by Nokia and other S60 community members. The new S60 name along with a clear visual identity conveys the unique value of S60 smartphones in an easy to understand manner.
"The core promise of S60 software is extensibility. Developer innovation, licensee and operator differentiation can be added to the S60. People can choose from a wide variety of add-on applications, enhancements, services and content, and really benefit from the extensibility of their S60 device. This is the true value of the S60 that we want our customers to recognize with the redefined identity," said Mauri Metsäranta, Director, Software Platforms Marketing, Nokia.
The redefined identity will be visible at www.S60.com and in various co-marketing efforts with S60 licensees, operators, developers and portals.
The S60 platform, built on the Symbian OS, is the leading smartphone software in the world and it is licensed by some of the foremost mobile phone manufacturers in the market. The flexibility of the S60 platform allows for various hardware designs and software configurations. This is demonstrated through the multitude of S60 devices already available on the market. Through its award-winning user interface, extensive support for new mobile services and the innovation potential for partner solutions, the S60 provides an open and scalable business opportunity for mobile operators and 3rd party developers. Please visit www.s60.com for further news and information.
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations. www.nokia.com.