Introducing "Kindle for PC" -- The Free Application for Reading Kindle Books on the PC

Latest Kindle Application Brings over 360,000 Kindle Books, Including New York Times Bestsellers and New Releases, to the PC

SEATTLE--(BUSINESS WIRE)--Oct. 22, 2009-- Amazon.com, Inc. (NASDAQ: AMZN) today announced "Kindle for PC," the free application that lets readers around the world enjoy Kindle books on their personal computers (PC). The U.S. Kindle Store (www.amazon.com/kindlestore) currently offers over 360,000 books, including New Releases and 101 of 112 New York Times Bestsellers, which are typically $9.99 or less. The Kindle Store is the only place to find some of the most popular books of today in digital format. Kindle books can now be read on the Kindle, Kindle DX, iPhone, iPod touch, and PC.

Kindle for PC features Amazon’s Whispersync technology that automatically saves and synchronizes bookmarks and last page read across devices. Whether you read Kindle books on a Kindle, Kindle DX, or one of the free Kindle applications, you can always have your reading with you and never lose your place. With Kindle for PC, you can read some on your PC, read some on your Kindle, and always pick up right where you left off. Whispersync helped make the Kindle for iPhone application the most popular books app in the Apple App Store.

"Kindle for PC is the perfect companion application for folks who own a Kindle or Kindle DX," said Ian Freed, Vice President, Amazon Kindle. "Kindle for PC is also a great way for people around the world to read the most popular books of today even if they don’t yet have a Kindle."

With Kindle for PC, readers can take advantage of the following features:

• Purchase, download, and read hundreds of thousands of books available in the Kindle Store
• Access their entire library of previously purchased Kindle books stored on Amazon’s servers for free
• Choose from over 10 different font sizes and adjust words per line
• Add and automatically synchronize bookmarks and last page read
• View notes and highlights marked on Kindle and Kindle DX
• Zoom in and out of text with a pinch of the fingers (Windows 7 users only)
• Turn pages with a finger swipe (available in a future release for Windows 7 users)

Microsoft demonstrated Kindle for PC for the first time ever at the Windows 7 launch event today in New York City. “Customers have told us that they want access to a wider variety of content and an increasingly diverse set of form factors,” said Mike Nash, corporate vice president of Windows Platform Strategy at Microsoft. “With the announcement of Kindle for PC, Amazon is making its massive selection of Kindle books available on the world’s most widely used platform. The new Kindle for PC’s use of Windows 7 features such as Jump Lists and Windows Touch demonstrates how Windows 7 makes new things possible.”

Kindle for PC takes advantage of capabilities in the new Windows 7, including Windows Touch technology. In addition to Windows 7, Kindle for PC will also be compatible with Windows XP and Windows Vista. Kindle for PC will be available to customers around the world as a free download next month. Sign up to receive an email when Kindle for PC is available for download at http://www.amazon.com/KindleforPC.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.

Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), Amazon Mechanical Turk and Amazon CloudFront.

Amazon and its affiliates operate websites, including www.amazon.com,www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Source: Amazon.com, Inc.
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