Amazon Expands Kindle Digital Text Platform to Enable Authors and Publishers Worldwide to Publish Spanish, Portuguese and Italian Language Books in the Kindle Store

In addition to the ability to upload and sell books in English, French and German languages, authors and publishers now have more options when offering their books to Kindle customers

SEATTLE, Feb 19, 2010 (BUSINESS WIRE) -- Amazon.com, Inc. (NASDAQ:AMZN) today announced that authors and publishers around the world can now use the self-service Kindle Digital Text Platform (DTP) (http://dtp.amazon.com) to upload and make available their books in Spanish, Portuguese and Italian to customers worldwide in the Kindle Store (www.amazon.com/kindlestore). Authors and publishers already have the ability to upload and make available their books in English, French and German, and now they will have even more options when offering their books to Kindle customers.
"A month ago we made the self-service Kindle Digital Text Platform available to authors and publishers around the world," said Russ Grandinetti, Vice President, Kindle Content. "We're now excited to offer even more languages in which content owners can offer their books to the fast-growing audience of Kindle owners around the globe."

Additional language options with DTP will be added in the future. To learn more about the Kindle Digital Text Platform, visit http://dtp.amazon.com.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Kindle devices are sold through Amazon Digital Services, Inc.

SOURCE: Amazon.com, Inc.

Amazon.com, Inc.Media Hotline, 206-266-7180www.amazon.com/pr