Barnes & Noble Introduces NOOK™ for Android™ - An Easy-to-Use Free eReader Application for Android Devices
Announcement Marks Shift to Consistent NOOK Branding Across Barnes & Noble eReading Offering
New App Gives Android Users Access to the Barnes & Noble eBookstore with More than One Million Digital Titles and Personal B&N Digital Library
Only Android eReader Application to Offer eBook Lending
New York, New York - July 22, 2010 - Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller, today introduced NOOK for Android, a fun and easy-to-use Barnes & Noble eReading experience for those with Android-based smartphones and devices. The new application is the latest addition to Barnes & Noble's slate of free, popular eReader software and the only Android eReader application offering the ability to share eBooks with friends.
The new Android app is also the first eReader software to feature Barnes & Noble's new NOOK-centric branding, leveraging the strength of the company's NOOK brand across its entire eReading offering. NOOK for Android will soon be followed by an updated NOOK for iPhone®, NOOK for iPad™, and others in the coming months. The new eReader software branding aligns with the company's current NOOK offering - NOOK 3G and NOOK Wi-Fi® eBook Readers, and the recently announced NOOKstudy™ online study platform and software solution for higher education.
NOOK for Android offers those with devices using Android OS 1.6 and higher the ability to shop Barnes & Noble's expansive eBookstore of more than one million eBooks, including new releases, bestsellers and free classics, and download titles in seconds. Any customer's personal Barnes & Noble eBook library - purchased on a NOOK eBook Reader, online at BN.com or on another BN eReader-enabled device - will easily sync to their device in seconds so their library goes wherever they go.
NOOK for Android offers a fun and immersive eReading experience with the ability to customize text with many font styles and sizes, an easy-to-use navigation bar, reading in landscape and portrait modes, and graphical page turns. It is also the first Android eReader application to offer digital lending. Using Barnes & Noble's unique LendMe™ technology, customers can easily share eligible eBooks for up to 14 days with friends, who can enjoy these digital titles on a NOOK eBook Reader, iPad, iPhone, iPod touch® and PC enabled with free BN eReader software.
"NOOK for Android is customizable, fun and easy to use and we're excited to deliver the most-requested version of our free eReading software to the growing number of mobile customers using Android-based devices," said Douglas Gottlieb, Vice President, Digital Products for Barnes & Noble.com. "Android customers can enjoy the great NOOK eReading experience on their mobile device, including access to our vast digital catalog and their personal B&N digital library at their fingertips. And, of course, Android users can now enjoy Barnes & Noble's unique eBook lending feature to share their favorite eBooks with friends."
Added Gottlieb, "With NOOK for Android, and the other renamed software to follow, customers can also easily recognize and have confidence in Barnes & Noble's NOOK brand to provide them with a fun and easy-to-use eReading experience on any device of their choosing."
Key features available in NOOK for Android include:
Those signing up for a new BN.com account when downloading the new application will also find three Barnes & Noble Classics Series eBooks - Dracula, Little Women and Pride & Prejudice - in their libraries, along with samples of two current bestselling eBooks.
NOOK for Android is now available at www.bn.com/nookforandroid. Barnes & Noble continually enhances its eReader software and will add new features to its Android offering this summer including highlights and notes, a search library and look-up feature, library grid-view and more. For more information on free BN eReader (soon to be renamed NOOK) software and apps, please visit www.bn.com/ebooks/download-reader.asp.
The Barnes & Noble Digital Library Advantage
Barnes & Noble’s Lifetime Library™ helps ensure that Barnes & Noble customers will always be able to access their digital libraries on a variety of devices as well as on BN.com. In addition, Barnes & Noble's use of ePub format and Adobe technology allows customers to read all of their digital content across a growing universe of devices.About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller and a
Fortune 500 company, operates 720 bookstores in 50 states. Barnes & Noble
College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates
637 college bookstores serving nearly 4 million students and faculty members at
colleges and universities across the United States. Barnes & Noble is the
nation's top bookseller brand for the seventh year in a row, as determined by a
combination of the brand's performance on familiarity, quality, and purchase intent;
the top bookseller in quality for the second year in a row and the number two retailer
in trust, according to the EquiTrend® Brand Study by Harris Interactive®.
Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com),
one of the Web's largest e-commerce sites, which also features more than one million
titles in its eBookstore (www.bn.com/ebooks). Barnes & Noble customers can
buy and read eBooks on the widest range of platforms, including NOOK™ by Barnes
& Noble, eBook Readers from partner companies, and hundreds of the most popular
mobile and computing devices using free BN eReader software.
General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website: www.barnesandnobleinc.com.
NOOK™ is a trademark of Barnes & Noble, Inc.
Wi-Fi® is a registered trademark of the Wi-Fi Alliance.
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About NOOK™ from Barnes & Noble
The most full-featured dedicated eBook Readers on the market, Barnes & Noble’s NOOK family marries innovative technology and sleek minimalist design with access to the Barnes & Noble eBookstore of more than one million eBooks, newspapers and magazines. NOOK's color touch screen for navigation along with a best-in-class E Ink display offer an immersive, enjoyable eReading experience. NOOK 3G offers both free 3G wireless and Wi-Fi connectivity and NOOK Wi-Fi features Wi-Fi connectivity. Barnes & Noble is the only company to offer digital lending for a wide selection of eBooks through its LendMe™ technology available on all NOOK devices. In Barnes & Noble stores, NOOK 3G and NOOK Wi-Fi customers can access free Wi-Fi connectivity, enjoy the beta Read In Store feature to browse many complete eBooks for free, and the More In Store program, which offers free, exclusive content and special promotions. Both NOOK models offer consumers great value with NOOK 3G available for $199 in Barnes & Noble stores and www.nook.com, and NOOK Wi-Fi online for $149. NOOK 3G is also available at Best Buy stores and www.bestbuy.com and NOOK Wi-Fi can be ordered at www.bestbuy.com.
To learn more and experience NOOK eBook Readers, visit www.nook.com. Follow our eBooks and other updates on www.twitter.com/eBooksBN and www.facebook.com/NOOKBN for information on NOOK updates, new eBook releases, Free Friday eBooks and more.