Barnes & Noble Introduces NOOKcolor™, The Ultimate Reading Experience
First-Ever Reader’s Tablet with Full-Color Touchscreen and Wireless Access
Enhanced Graphic Books, Magazines, Newspapers and Interactive Children’s Books
Amazingly Thin and Portable
The Most Social Reading Device Ever Built: Lend, Borrow and Share with Friends
Pre-Order NOOKcolor for $249 at NOOKcolor.com and in Barnes & Noble Stores, Touch the Future of Reading™ Beginning in November
New York, New York – October 26, 2010 – Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today announced the launch of NOOKcolor by Barnes & Noble, the ultimate reading experience – the first full-color touch Reader’s Tablet that delivers digital books, magazines, newspapers and children’s books in immersive, gorgeous color, and all in one beautiful, thin and highly portable device.
NOOKcolor is now available for $249 for pre-order at www.NOOKcolor.com and at Barnes & Noble stores tomorrow, and will begin shipping on or about November 19. Touch the future of reading at a NOOK™ Boutique or display at your favorite Barnes & Noble bookstore, as well as at Best Buy, Walmart and Books-A-Million starting late November.
The first full-color touch device dedicated to reading everything and built on Android™, NOOKcolor opens up a whole new world of digital reading materials of all kinds, in addition to providing access to the largest bookstore with an unprecedented selection of over two million digital titles a single search away. Digital content – from bestsellers to favorite magazines in full color, and interactive children’s picture books and enhanced cookbooks – has never looked better than on NOOKcolor’s stunning 7-inch VividView™ Color Touchscreen.
Building on Barnes & Noble’s nearly 40 years of bookselling and publishing expertise, the company quickly became a leader in the digital arena following the introduction of its award-winning, bestselling NOOK devices, popular free software and expansive digital bookstore last year. This newest addition to the NOOK device family was designed for people who love to read every kind of content imaginable – and features 8GB of space, plus expandable memory, to store it all. NOOKcolor enables quick and easy shopping and book downloads in seconds over Wi-Fi®. NOOKcolor is also the most social reading device ever built – with Barnes & Noble’s new NOOKfriends™ technology, you’re only touches away from sharing with friends via Facebook®, Twitter® and e-mail.
“With NOOKcolor, we’ve combined the functionality and convenience of a 7-inch portable wireless tablet with the reader-centricity of a dedicated eReader, and employed a breakthrough color screen technology that will wow customers,” said William Lynch, Chief Executive Officer of Barnes & Noble. Added Lynch, “NOOKcolor enables Web browsing over Wi-Fi, music, games and much more, but reading anything and everything in brilliant color is the killer app and squarely the product’s focus. At $249, NOOKcolor offers a tremendous value, particularly in comparison to the many other 7-inch tablets coming to market at twice the cost and often requiring expensive data plans. Most importantly, NOOKcolor is designed for and differentiated by what Barnes & Noble knows best: reading.”
NOOKcolor’s Vast Array of Digital Content
NOOKcolor offers all the content you love, at your fingertips, experienced like never before, through Barnes & Noble’s newly expanded NOOKbook™ Store.
eReading Gets (More) Social
NOOKcolor makes it simple and reflexive to get social about reading. In another industry first for Barnes & Noble, the new LendMe™ App enables NOOKcolor users to view LendMe books in their friends’ NOOKcolor digital libraries and request to borrow a title they’ve been meaning to read. Customers have the ability to easily lend their favorite NOOKbooks with friends through Facebook and e-mail, even using their imported Google® Gmail™ contacts, and recommend a title, share reading status or a quote via Facebook, Twitter and e-mail.
Your Reading Experience, Your Way
Barnes & Noble recognizes the uniquely personal nature of reading and designed NOOKcolor to be flexible and highly customizable, so each customer can truly make it his or her own.
Attractive Design & Features
To create the most exquisitely designed dedicated eReading device on the market, Barnes & Noble worked with award-winning industrial designer Yves Behar at fuseproject. NOOKcolor’s elegantly simple design in classic graphite features an angled lower corner that evokes a turned page, along with a beaded border and lustrous, soft-touch back that make holding NOOKcolor comfortable and pleasurable. No other full-color touch reading device is thinner or more beautiful.
And Even More Extras
NOOKcolor offers many extras with fun and useful additions to the reading experience.
NOOKcolor is available for pre-order for $249 and is expected to begin shipping on or about November 19, making it the perfect holiday gift for people who love to read everything. Experience NOOKcolor today at www.NOOKcolor.com or at the NOOK Boutiques and displays in one of Barnes & Noble’s more than 700 bookstores beginning in late November. Barnes & Noble’s 45,000 knowledgeable booksellers will provide walkthroughs of the entire family of NOOK eReading products and free software. NOOKcolor, along with NOOK 3G and NOOK Wi-Fi, will also be available at Best Buy, www.bestbuy.com, Walmart and www.walmart.com, and Books-A-Million in late November.
Major NOOK 3G and Wi-Fi Firmware Update Next Month
For book lovers who crave a paper-like reading experience, NOOK continues to be the most full-featured dedicated E-Ink® device on the market at a great value, starting at $149. Following the launch of NOOK 3G a year ago, and NOOK Wi-Fi last summer, Barnes & Noble continues to enhance the overall reading experience and performance of its award-winning, best-selling NOOK E-Ink devices. A major update coming in November will dramatically increase the page-turn speed, and deliver the most-requested features and performance enhancements from NOOK customers, including improved search functionality, customized Barnes & Noble Library organization, password protection and continuous reading across all NOOK devices and software. NOOK version 1.5 software will be available at no cost next month for all current and new NOOK owners via Wi-Fi or manual download at www.NOOK.com/support.
“Our large installed base of more than a million NOOK customers will get our biggest enhancement release yet, all based on their most-requested features and inclusive of performance enhancements like even faster page turns,” added Lynch. “With our software updates and product enhancements, we’re continuing the Barnes & Noble commitment of relentless customer service to the legion of existing NOOK owners who have so faithfully contributed to our success and growth in digital reading.”About Barnes & Noble, Inc.
Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller and a Fortune 500 company, operates 717 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 633 college bookstores serving nearly 4 million students and faculty members at colleges and universities across the United States. Barnes & Noble is the nation's top bookseller brand for the seventh year in a row, as determined by a combination of the brand's performance on familiarity, quality, and purchase intent; the top bookseller in quality for the second year in a row and the number two retailer in trust, according to the EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web's largest e-commerce sites, which also features more than two million titles in its NOOKbook™ Store (www.bn.com/NOOKbooks). Through Barnes & Noble’s NOOK™ eReading product offering, customers can buy and read NOOKbooks on the widest range of platforms, including NOOK eReaders, devices from partner companies, and hundreds of the most popular mobile and computing devices using free NOOK software.
General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website: www.barnesandnobleinc.com.
NOOK™, NOOKcolor™, NOOKbooks™, NOOKnewsstand™, VividView™, NOOKfriends™, AliveTouch™, LendMe™, ArticleView™, Daily Shelf™, NOOKfriends™, NOOK kids™, NOOKstudy™ , NOOKdeveloper™, ReadAloud™, NOOKbook Personal Shopping™, Read In Store™, More In Store™, Free Friday™, PubIt!™, Lifetime Library™, Read What You Love. Anywhere You Like™ and Touch the Future of Reading™ are trademarks of Barnes & Noble, Inc. Other trademarks referenced in this release are the property of their respective owners.
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About NOOK™ from Barnes & Noble
Barnes & Noble’s NOOK brand of eReading products makes it easy to read what you love, anywhere you like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble’s expansive NOOKbook™ Store of more than two million digital titles, and the ability to enjoy content across a wide array of popular devices. NOOK products are the most full-featured, dedicated eReading devices on the market. NOOKcolor ($249), the first full-color touch Reader’s Tablet, provides the ultimate reading experience with a stunning 7-inch VividView™ Color Touchscreen to read all of the content you love. For book lovers, NOOK 3G ($199) and NOOK Wi-Fi® ($149) offer a paper-like reading experience with a color touch screen for navigation. In Barnes & Noble stores, NOOK owners can access free Wi-Fi connectivity, enjoy the Read In Store™ feature to read NOOKbooks for free, and the More In Store™ program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMe™ technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at www.NOOK.com, as well as at Best Buy, Walmart and Books-A-Million.
In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its free line of NOOK software, available at www.bn.com/NOOKapps. Customers can use Barnes & Noble’s free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad™, iPhone®, iPod touch®, Android™, BlackBerry® and other smartphones, PC, and Mac®. Lifetime Library™ helps ensure that Barnes & Noble customers will always be able to access their digital libraries on NOOK products and software-enabled devices and BN.com. Barnes & Noble also offers NOOKstudy™ (www.NOOKstudy.com), an innovative study platform and software solution for higher education and NOOK kids™ (www.NOOKkids.com), a collection of digital picture and chapter books for children.
For more information on NOOK devices and eReading software, updates, new NOOKbook releases, Free Friday™ NOOKbooks and more, follow us on www.twitter.com/eBooksBN and www.facebook.com/NOOKBN.