Personal Computing
A Special Report: Statistics
The Wall Street Journal
June 16, 1986
Computing, by the Numbers
Software in the Home For use on PCs priced under $10,000 (In thousands of units sold) 1980 1981 1982 1983 1984 1985 1986* Games 231 481 2,025 5,271 7,202 7,078 6,635 Instructional 21 54 260 811 1,616 2,421 2,571 Word processing 32 75 711 1,019 967 967 913 Spreadsheet 5 24 102 298 534 607 700 Database 3 12 37 115 286 357 371 Personal finance 5 15 72 199 295 301 316 File managers 3 13 65 207 291 262 240 Graphics 0 3 13 40 93 222 267 (In millions of dollars sold) Games $7 $14 $61 $174 $266 $248 $232 Instructional 0.8 2 12 39 75 108 112 Word processing 10 16 34 79 110 96 89 Spreadsheet 1 5 14 33 58 60 68 Database 0.3 2 4 9 20 23 25 Personal finance 0.6 2 8 21 33 35 38 File managers 0.3 1 6 18 24 19 18 Graphics 0.0 0.7 2 5 10 22 26 *Projected Source: Dataquest Inc., 1986
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The Best Sellers The best-selling programs world-wide in each software category (1985 unit sales) Spreadsheet Lotus 630,000 Multiplan 260,000 Supercalc 145,000 Database management system pfs: File 476,100 dBase 362,092 Reflex 50,000 Word processing MacWrite 266,000 DisplayWrite 252,000 Microsoft Word 198,000 Integrated AppleWorks 240,000 Symphony 91,000 Framework 70,332 Communications Smartcom 218,000 Crosstalk 110,000 MacTerminal 88,000 Source: Dataquest Inc., 1986
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PC Prices Total pcs installed in U.S., projected through 1986 Commercial $6,000 - 11,999 16% $3,000 - 5,999 39 $1,000 - 2,999 31 $ 500 - 999 9 $ 0 - 499 5 Total units: 11,851,246 Non-Commercial* $6,000 - 11,999 6% $3,000 - 5,999 21 $1,000 - 2,999 39 $ 500 - 999 17 $ 0 - 499 17 Total units: 3,939,870 Home $6,000 - 11,999 0.1% $3,000 - 5,999 2 $1,000 - 2,999 20 $ 500 - 999 21 $ 0 - 499 57 Total units: 11,415,802 *Primarily government and education Source: InforCorp, 1986
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PC Peripherals
Domestic shipments, by units and by dollar value
(in millions of dollars)
1981 1982 1983 1984 1985 1986*
Modem Units 41,860 210,975 528,480 658,600 682,680 795,960 Amount $13 $74 $185 $244 $259 $310
Floppies Units 721,000 3,061,000 7,568,000 9,145,000 10,897,000 12,704,000 Amount $257 $1,071 $2,649 $3,035 $3,619 $4,219
Hard disk Units 54,000 286,000 675,000 1,566,000 2,202,000 2,912,000 Amount $70 $372 $878 $1,793 $2,481 $3,195
Printers Units 211,000 1,100,000 2,019,000 3,521,000 4,000,000 4,562,000 Amount $223 $1,058 $1,925 $2,864 $3,180 $3,602
*Projected
Source: International Data Corp., 1986
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THE PERSONAL COMPUTER MARKET PC Market Share (By Factory Revenue) (U.S. only) $9.0 billion 1984 IBM 31% Other 26 Apple 16 Tandy 7 Commodore 6 Epson 4 Hewlett-Packard 4 Compaq 3 Wang 3 $14.5 billion 1986* Other 36% IBM 26 Apple 9 Tandy 6 AT&T 6 Hewlett-Packard 4 Compaq 4 Commodore 3 Epson 3 Zenith 3 *Projected Source: Future Computing Inc., 1986
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Send in the Clones Share of the home market won by IBM and IBM-compatible personal computers Total Shipment Percent Year Home Computers IBM-Compatible PCs* IBM-Compatible* 1982 1,748,000 20,000 1.1% 1983 3,355,000 79,000 2.4 1984 3,434,000 339,000 9.9 1985 2,214,000 557,000 25.2 1986** 2,435,000 914,000 37.5 1987** 2,557,000 1,171,000 45.8 *Includes IBM pcs **Projected Source: International Data Corp., 1986
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The Top Manufacturers (By Installed Units) Total personal computers (priced under $12,000) in U.S., through 1985 Units Installed Market % % Non- % (In thous.) Share Commercial Commercial Home Commodore 3,823.3 17.83% 17.3% 6.3% 76.4% IBM 3,365.3 15.69 79.4 10.9 9.7 Apple 2,767.6 12.90 37.4 22.3 40.3 Tandy 2,095.7 9.77 28.9 15.8 55.3 Atari 1,110.2 5.18 7.5 16.3 76.2 Texas Instruments 1,009.8 4.71 15.8 3.4 80.0 Sinclair 750.3 3.50 0.0 0.0 100.0 Sharp 601.2 2.80 21.2 27.3 51.5 Compaq 381.6 1.78 89.9 5.5 4.6 Hewlett- Packard 359.3 1.68 57.5 37.9 4.6 Coleco 293.0 1.37 0.0 0.0 100.0 AT&T 271.2 1.26 71.8 19.1 9.1 Kyocera** 259.5 1.21 55.0 30.0 15.0 Kaypro 227.1 1.06 61.4 10.9 27.7 Wang 227.0 1.06 94.4 5.2 0.4 Digital Equipment 210.0 0.98 72.2 27.3 0.5 Zenith 201.7 0.94 69.3 15.4 15.3 Convergent 167.2 0.78 100.0 0.0 0.0 Casio 137.6 0.64 32.8 32.9 34.3 Sanyo 135.2 0.63 60.1 17.4 22.5 Franklin 131.0 0.61 40.0 10.0 50.0 Osburne 110.0 0.51 60.0 15.0 25.0 NBI 92.9 0.43 92.5 0.0 7.5 Epson 92.1 0.43 86.9 4.0 9.1 CPT 81.1 0.38 100.0 0.0 0.0 NEC 77.6 0.36 60.5 14.2 25.3 Mitsubishi 73.6 0.34 70.0 30.0 0.0 Spectravideo 58.0 0.27 2.9 17.1 80.0 Columbia Data Systems 55.6 0.26 84.2 9.7 6.1 NCR 55.2 0.26 83.7 16.1 0.2 Televideo 52.4 0.24 90.1 9.9 0.0 Olivetti 49.3 0.23 79.1 14.6 6.3 Cordata (Corona) 47.6 0.22 83.7 9.2 7.1 Xerox 47.4 0.22 100.0 0.0 0.0 Data General 46.1 0.21 65.5 33.6 0.9 ITT 45.5 0.21 91.9 7.4 0.7 Victor 39.5 0.18 89.9 5.8 4.3 Morrow 38.3 0.18 61.9 19.6 18.5 NorthStar 33.7 0.16 78.5 15.2 6.3 Lanier 30.7 0.14 89.9 0.0 10.1 Ontel 30.3 0.14 85.1 13.9 1.0 Matsushita 30.1 0.14 35.5 19.6 44.9 All others 1,735.1 8.11 TOTAL 21,446.9 100.00% 40.9% 14.6% 44.5% *Primarily education and government **Makes the Tandy 100 Source: InfoCorp, 1986
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Then and Now Prices and features of IBM personal computers at time of introduction compared with current models* Original PC Introduced Price Features August 1981 $2,235 48K memory (24 pages) 1 160-kilobyte disk drive (80 pages) April 1986 $1,845 256K memory (128 pages) 1 360-kilobyte disk drive (180 pages) PC XT Introduced Price Features March 1983 $4,995 128K memory (64 pages) 1 360-kilobyte disk drive (180 pages) 10-megabyte hard disk (5,000 pages) April 1986 $2,895 256K memory (128 pages) 1 360-kilobyte disk drive (180 pages) 10-megabyte hard disk (5,000 pages) PC AT Introduced Price Features August 1984 $5,795 512K memory (256 pages) 1 1.2-megabyte disk drive (600 pages) 20-megabyte hard disk (10,000 pages) April 1986 $4,895 (same features) *IBM suggested retail prices for systems excluding monitors
Copyright (c) 1986, Dow Jones & Co., Inc.