Path: gmdzi!unido!mcsun!uunet!cbmvax!ken
From: k...@cbmvax.commodore.com (Ken Farinsky - CATS)
Newsgroups: comp.sys.amiga.tech,comp.sys.amiga.hardware
Subject: Press Release: AmigaVision
Message-ID: <11059@cbmvax.commodore.com>
Date: 24 Apr 90 17:54:02 GMT
Reply-To: ken@cbmvax (Ken Farinsky - CATS)
Organization: Commodore, West Chester, PA
Lines: 96
Posted: Tue Apr 24 18:54:02 1990
References:
Keywords:
FOR IMMEDIATE RELEASE EXPECTED SHIP DATE: MAY 1990
COMMODORE UNVEILS NEW AMIGAVISION (TM) AUTHORING SYSTEM;
INNOVATIVE TOOL PROVIDES KEY TO MULTIMEDIA APPLICATIONS
NEW YORK, NY -- April 24, 1990 -- Commodore Business
Machines President Harold Copperman today strengthened the
company's leadership position in the multimedia market by
introducing powerful multimedia authoring software. The new
system can be used to create innovative applications ranging
from complex business presentations to daily courseware.
Commodore Vice President of Marketing C. Lloyd Mahaffey said
the new software system, called AmigaVision (TM),
significantly expands the multimedia market by providing an
easy-to-use and affordable method for business, education,
government and consumer users to develop new applications by
creatively combining graphics, text, video and audio
components. Shipping is expected to begin in May.
The announcement was made as part of a live multimedia
presentation at the Palladium. The company also introduced
the latest in its Amiga (R) family of personal computers,
the Amiga 3000, and a full line of networking products.
Previously the domain of programmer-level professional
users, multimedia can now be a tool for creative teachers,
presentation professionals, computer-based trainers,
instruction specialists as well as exhibit and display
professionals. AmigaVision does not require previous
programming experience and is operable through an intuitive
user interface.
Mahaffey said the Amiga is the only computer that was
originally designed as a multimedia class machine.
"AmigaVision is a significant development in multimedia,"
said Tim Bajarin, vice president of Creative Strategies
International, a Santa Clara, California-based research firm,
and publisher of MULTIMEDIA COMPUTING AND PRESENTATIONS.
"With today's round of announcements, Commodore is
positioned to make a major play for personal computer sales
within this growing market."
David Archambault, director of business markets, said
AmigaVision takes full advantage of the Amiga's built-in
graphics, video and music capabilities. The system used the
Amiga's native multitasking capability to allow users to run
programs simultaneously. Unlike other authoring systems,
AmigaVision is a non-intrusive environment which allows
applications to run without the AmigaVision menus being
visible, he said. Enhanced design capabilities allow for
immediate on-screen preview while the presentation program
is running. This allows the user to create unique user
interface elements quickly and with ease.
AmigaVision provides a flow-chart type iconic interface
programming environment featuring a single control
screen/menu. The Amiga operating system's AREXX (TM)
communications protocol support allows applications to
interact with programs on the same or other networked
machines.
The system will be bundled with all Amiga 2000 and 3000
series machines. For existing owners, AmigaVision is
available at Authorized Commodore Amiga Resellers for a
suggested retail price of $149.
Mahaffey said AmigaVision is a key component of Commodore's
product marketing strategy for the Amiga family. While
professional users comprise the majority of multimedia-
related markets today, future plans call for penetration
into the consumer market as home users begin to discover the
benefits of multimedia.
For more information on AmigaVision (TM), contact David
Archambault, director of business markets, Commodore
Business Machines, 1200 Wilson Drive, West Chester, PA 19380
or call 215-431-9100.
######
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Ken Farinsky - CATS - (215) 431-9421 - Commodore Business Machines
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