Microsoft Praises IRMA Anti-Piracy Certification Program
Software Company to Encourage IRMA Certification for Replication Contracts
REDMOND, Wash., June 13, 2000 — Microsoft Corp. today commended the International Recording Media Association (IRMA), representing the world's leading replicators of optical media, for its leadership efforts to reduce piracy by establishing the IRMA Anti-Piracy Compliance program. Microsoft announced that it would encourage all contract replicators to become IRMA-certified under the new Standards and Procedures Version 2.1, which was unveiled in May. The announcement was made at REPLItech, a national conference of the optical replication industry.
The purpose of the IRMA Anti-Piracy Compliance Program is to protect intellectual property rights in the replication of optical media through adherence to procedures and guidelines that help prevent the inadvertent or intentional replication of unauthorized CD-ROMs and DVD-ROMs. The initiative, which has implications for the motion picture, recording and software industries, was developed with significant input from the Interactive Digital Software Association (IDSA), Motion Picture Association (MPA), Business Software Alliance (BSA), International Federation of the Phonographic Industry (IFPI), Recording Industry Association of America (RIAA) and the Software & Information Industry Association (SIIA).
Microsoft Corporate Attorney Tony Viera commended IRMA's development of the Anti-Piracy Compliance Program and stressed Microsoft's commitment to encouraging replicators to become certified.
"Even though many of the replicators with which Microsoft works are conscious about protecting against piracy, the IRMA compliance program can provide a second and third layer of defense to help ensure that the necessary and updated anti-piracy processes are in place," Viera said. "The IRMA program provides the ideal method for replicators to play an unambiguous and vital role in the protection against piracy."
"Content providers such as Microsoft now have a clear method of identifying the replicators that are serious about complying with stringent manufacturing and operational procedures," said Charles Van Horn, president of IRMA. "Because we anticipate that other content providers will follow Microsoft's lead and encourage this type of compliance, it makes sense for replicators to begin incorporating these normal business standards to more fully protect against inadvertently falling prey to piracy schemes."
Modeled after the ISO 9000 program, the IRMA procedures specify a series of international standards for quality management and quality assurance. Building on these original specifications, the IRMA Anti-Piracy Compliance program contains sector-specific guidelines for the optical media industry regarding anti-piracy. IRMA will uphold the standards through internal audits and regularly scheduled surveillance.
The certification process will involve the following steps:
The International Recording Media Association is the advocate for the $17 billion worldwide recording media industry, representing all recording media formats and providing a forum for the exchange of management information on global trends and innovations.
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A photo from the REPLItech announcement will be available on PR Newswire at 1 p.m. EDT.