Ray Noorda to announce Novell's UNIX strategy at UNIX EXPO

FORT LEE, N.J. -- AUGUST 20, 1993 -- Ray Noorda, the president and chief executive officer of Novell Inc., will announce his company's strategy for the UNIX system marketplace during his UNIX EXPO keynote address, on Wednesday, Sept. 22.

The Tenth Annual UNIX EXPO will take place Sept. 21-23, at the Jacob K. Javits Convention Center in New York.

The UNIX EXPO keynote address, "Novell + USL UNIX Solutions for the Corporate User," will take place at 1 p.m. in the Special Events Hall of the Javits Center. Novell acquired UNIX System Laboratories Inc. (USL) in June of this year. Noorda will be speaking in place of Roel Pieper of USL.

In his address, Noorda is expected to discuss Novell's plans for the integration of the UNIX system and NetWare. He envisions UNIX functioning not only as an applications and departmental server, but as a powerful desktop system for workgroups and individuals within a networked environment.

"I will announce the strategy by which Novell, working closely with its partners, will dramatically expand the UNIX system marketplace by concentrating on the demands of customers for well integrated client/server solutions," Noorda stated.

Noorda will discuss the critical role of the UNIX operating system for organizations moving enterprise-wide information systems from mainframes and mini-computers to the distributed computing environment--where client/server computing plays a key role in downsizing strategies.

Noorda's decision to address the UNIX EXPO audience complements the directions that UNIX EXPO, end users and the computer industry, are moving, according to Don Berey, show manager for UNIX EXPO.

"With Novell's purchase of USL, decisions are being made that are changing the course of corporate computing," said Berey. "Whether you are a current UNIX user, or considering moving to UNIX, it's best to hear from the man whose company is guiding the change itself."

The other keynote speaker is Charles Wang, chairman and chief executive officer of Computer Associates International. Wang will discuss, "Software in a Distributed Computing Environment", in his address, which was rescheduled to Sept. 21 at 1 p.m., in the Special Events Hall.

UNIX EXPO will feature more than 360 exhibitors showcasing computer hardware, software and services for UNIX and Open Systems computing. Show hours will be: Tuesday--11 a.m. to 5 p.m.; Wednesday--10 a.m. to 5 p.m.; and Thursday--10 a.m. to 4 p.m.

UNIX EXPO is produced by Bruno Blenheim Inc., a trade show management company in Fort Lee, N.J. The company is part of Blenheim Group PLC, a worldwide producer of conferences and events with more than 250 events annually, including 35 information technology (I.T.) events that attract more than 600,000 corporate volume buyers and resellers. Computer shows in the United States include: PC EXPO in New York and Chicago, Networks Expo in Boston, San Francisco and Dallas, starting in 1994; and Networld 93 Dallas.


For more information about UNIX EXPO, including press and analyst registration, contact: 800-829-3976 or 201-346-1400 Ext. 145 or 152, or by fax: 201-346-1532.

UNIX is a registered trademark of UNIX System Laboratories. UNIX EXPO is not affiliated with UNIX System Laboratories. NetWorld is a registered trademark of Novell Inc., which has been licensed to Bruno Blenheim Inc., through Oct. 14, 1993. Networks Expo is a trademark of Bruno Blenheim Inc.


This release was issued by UNIX EXPO, a trade show scheduled at the Jacob K. Javits Convention Center, New York, Sept. 21 through 23.

Anne Scully - UNIX EXPO, Fort Lee
800-829-3976, Ext. 145 (office)

Mark Haviland - UNIX EXPO, Fort Lee
800-829-3976, Ext. 152 (office)