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Subject: Conference on the Business Use of the Information Superhighway
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Date: 1 Dec 1994 12:57:45 -0500
Organization: University of California at Berkeley
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	"BUSINESS AT THE DAWN OF THE INFORMATION SUPERHIGHWAY ERA:
		CHALLENGES, OPPORTUNITIES, AND STRATEGIES"

			   JANUARY 12 & 13, 1995

		   Hyatt Regency, San Francisco Airport
		1333 Bayshore Highway, Burlingame CA 94010

	 Corporate sponsors:  Bank of America, The Gap, McKesson,
			MCI, Pacific Bell, Oracle.

The Center for Information Technology & Management (CITM) and the Berkeley
Roundtable on the International Economy (BRIE) at the University of
California, Berkeley, are pleased to present a conference exploring business
opportunities, challenges, and strategies of the Information Superhighway.

At this two-day meeting, industry leaders will share and discuss their
experience, strategies, and vision on how to leverage the emerging national
and global information infrastructure.

Come join us for the first major conference on the business of the
information superhighway, addressing

* The emerging electronic marketplace
* Network-enabled business reengineering
* Interfacing private networks with the public info-highway
* Global information infrustructure and multinational business

PROGRAM

THURSDAY, JANUARY 12 

7 - 8:00 AM     Registration/Continental Breakfast

8 - 8:15 AM     Opening Remarks
                        Professor Arie Segev, Director, CITM
                        William A. Hasler, Dean, Walter A. Haas School of
Business

8:15 - 9 AM      Opening Keynote Address
                        "Business At The Dawn Of The Information Superhighway: 
                                Challenges & Opportunities" 
                        Eric Benhamou, CEO & President, 3COM

9 - 10:45 AM    SESSION I 
                        "The Information Superhighway As An Electronic
Marketplace"
                        Moderator:  Michael Borrus, BRIE
                
                        "The Smart Valley Project"
                        Harry J. Saal, President & CEO, Smart Valley, Inc.

                        "The Financial Services Revolution"
                        Daniel Schutzer, Vice President &
                                Director of Advanced Technology, Citibank, N.A.

                        "Media Server Technology and Business On The NII"
                        Gerry Held, Sr. Vice President, Media Server Division,
                                Oracle Corp.

10:45 - 11 AM   Coffee Break

11 - 12:45 PM   SESSION II
                        "Network-Enabled Business Reengineering" 
                        Moderators:  Raymond Miles, Walter A. Haas School
of Business
                                             Claiborne Johnson, CITM

                        "Network-Based Reengineering In Today's Corporation"
                        Gregory Tucker, Vice President, CSC Index 

                        "Reengineering Trade"
                        Pearleen Chan, Managing Director & CEO,
                                Singapore Network Services Pte Ltd.

                        "Reengineering R&D"
                        J. Edward Muns, Director of Corp. Engineering,
Hewlett Packard.

12:45 - 2 PM    Lunch Speaker
                        "The Administration's Vision For Business On The NII"
                        Jonathan Sallet, Director, the Office of Policy &
Strategic 
                                Planning, U.S. Department of Commerce

2 - 3:45 PM      SESSION III
                        "Interfacing Private Networks With The Public
Superhighway" 
                        Moderator:  Francois Bar, BRIE

                        "Development Of Super High Speed Networks"
                        Richard A. Hronacek, Director,
                        California Research Education Network, Pacific Bell 

                        "Taking Advantage Of The Public Information Highway"
                        Charles A. White, Senior Vice President, First Data Corp

                        "Delivery Of Real Time Financial Information"
                        John Taysom, Vice President, Reuters New Media Inc.
    
3:45 - 4 PM      Coffee Break

4 - 5:45 PM      SESSION IV
                        "Moving Toward A Global Information Infrastructure" 
                        Moderator:  Edward M. Roche, CITM

                        "Providing Global Telecommunications Services To
Multinational 
                                Corp's"
                        Eugene Eidenberg, Assistant to the Chairman, MCI

                        "International Financial Services" 
                        Kelly McGowan, Chief Technology Strategist of Salomon Brothers

                        "Agile Design & Manufacturing: Building The Virtual 
                                Enterprise"
                        John Hancock, Manager, Information Resource Management,
                        Boeing Defense & Space Group

5:45 - 6 PM      Closing Remarks

6 - 7 PM           Reception


FRIDAY, JANUARY 13

Workshop:  Commerce On The Public Network

7:15 - 8:00 AM          Continental Breakfast

8:00 - 8:30 AM          CITM Research Overview

8:30 - 8:45 AM          Coffee & Refreshments

8:45 - 10:15 AM         Breakout Sessions:
                                   Conference Review & Discussion

10:15 - 10:30 AM       Coffee & Refreshments

10:30 - 11:15 AM       Keynote Speech
                                   Jim Barton, President & CEO, Interactive
Digital Sol'ns

11:15 - 1:00 PM         Buffet Lunch/Adjourn


CONFERENCE FORMAT

Each of the four sessions includes three 20-minute presentations
and a 45-minute discussion.


CONFERENCE LOGISTICS

For More Information:
Contact Mindy Ha, Conference Coordinator,
CITM, phone:  510/643-5316, fax:  510/642-2826,
internet address:  c...@haas.berkeley.edu
WWW:  http://haas.berkeley.edu/~citm/home.html

First, fax reservations to Mindy Ha. Then, mail in check with reservation
form below.  Reservations are confirmed by paid registration.


Make checks payable to UC Regents.

Registration Fees:
Payment received by Friday, December 7       $695
Between December 7- January 6                $795
After Friday, January 6                      $895

A limited number of academic registrations are available at
$250 on a first-come first-served basis.

Cancellations Fees:
By December 7                                none
After December 7                             $200

Hotel Accommodations:
Hotel accommodations can be reserved by
directly contacting the Hyatt Regency at SFO,
phone 415/347-1234, fax 415/347-5948.


To reserve your space at the Conference on Jan. 12 -13, 1995, please fill
out this form and mail with check (payable to UC Regents) to CITM,
University of California, 554 Barrows Hall, Berkeley, CA 94720-1930.


Name (Last, First)  _____________________________________________

Position  _____________________________________________________

Company  ____________________________________________________

Address  ______________________________________________________

City/State/Zip  _________________________________________________

Country (outside the US)  _______________________________________

Phone  ________________________  FAX  _________________________


Mindy Ha
Center for Research in Management
University of California                 ph: 510/643-5316
554 Barrows Hall                            fax: 510/642-2826
Berkeley CA 94720

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