Driving the Tesla Roadster
Benjamin Rosen
November 3, 2008
Two weeks ago, the evening before we were to leave our Manhattan apartment on
a 10-day trip to London, we received a phone call informing us that our Tesla Roadster
[ http://www.teslamotors.com/ ] would arrive the next morning at our Litchfield
County home. We immediately headed north. Nearly three years after ordering the
car, and a year and a half after its initially promised delivery date, it arrived.
It was worth waiting for.
Because
of the imminent trip abroad, I only had a few hours to test drive it. And then,
after returning home from London, once again I had only a short time to drive it
before heading off for New Orleans for the opening of Prospect [ http://www.prospectneworleans.org/
], the new international art biennial. So here are my initial impressions.
Before taking it on public roads, I had to make the dreaded trip to the nearest
Connecticut Department of Motor Vehicles office to get license plates. What a contrast
that was – registering a 21st-century automobile with a 19th-century government
process. Finally, after two hours tortuous waiting, I got the plates, rushed home
and then started fulfilling my electric-sports-car odyssey.
The bottom line
It’s an exhilarating experience. The outstanding feature, as compared with
any other car I’ve ever owned, sports cars included, is the remarkable acceleration
at any speed. It springs away from a standing start. At speed, it passes other vehicles
effortlessly. It is quite simply a terrestrial rocket ship.
Perhaps the
other outstanding feature is one that I’m reminded of by the “curious incident of
the dog that didn’t bark” (in the Sherlock Holmes mystery Silver Blaze). That feature,
of course, is the Tesla’s sound, or rather, the lack of it. Curiously, there is
just no sound. You would expect a high-performance sports car to make itself known,
to roar, to growl. Not this one; it doesn’t even purr. It is spookily quiet (until
high speed when the wind noise comes into play).
This sexy-looking car definitely
draws a crowd. It’s just over 3½ feet high, seductively styled, very attractive.
What’s surprising to me is how many people who encounter it actually recognize it
as a Tesla. Clearly the company’s PR campaign has had an impact – e.g., 60 Minutes
[ http://www.cbsnews.com/stories/2008/10/05/60minutes/main4502448.shtml?source=search_story
] last month, Time Magazine this week, which in its 50 Best Inventions of the 2008
[ http://www.time.com/time/specials/packages/article/0,28804,1852747_1854195_1854114,00.html
] feature selected the Roadster as the No. 2 invention.
About the Roadster
Whenever I park, a crowd gathers and I’m always asked the same questions
about its acceleration, speed, range, energy source, gearing, recharge time, price,
weight, availability, factory, name, origin. I’m considering printing up a card
with the following answers:
Acceleration: The promised spec is 0-60 mph
in 3.9 seconds. While I’ve yet to confirm this with actual measurement, I suspect
from my whiplash it’s very close to that. (I just downloaded an application on my
iPhone that promises to measure the 0-60mph time. We’ll see.)
Speed: 125mph
max, electronically limited.
Range: The nominal range is 225 miles. I haven’t
had a chance to confirm this yet. The main concern with range is that you want to
make sure you have enough energy left in the batteries to be able to return to your
charging base. When a 110V portable recharger becomes available soon, it’ll make
me a little less nervous about straying more than 100 miles from home base. (Our
Connecticut-to-Manhattan distance is 87 miles – just about at the cusp of my confidence.)
Energy source: The reason for the remarkable acceleration, which compares
favorably with the highest-price, most powerful sports cars in the world, is that
the Tesla is powered by a 185kW (248 HP) electric motor, with the energy stored
in 6,831 lithium-ion batteries.
An electric motor has the salutary characteristic
of providing 100% of its torque at zero rpm. This contrasts with an internal combustion
engine whose maximum torque lies in the middle of its rpm range. As the chart below
shows, the Tesla delivers high torque (red line) from zero to 6,000 rpm, and high
power (blue line) up to its 14,000 rpm redline. (The black line is an internal-combustion
torque curve.)
Gearing: A
conventional engine requires complex gearing to provide high torque from a standing
start. The Tesla has a single gear – zero to 125 mph without shifting, either manually
or automatically.
Recharge time: At present, recharging is only available
at 220 V. A portable 110V adapter kit will be available soon. In the meantime, I
had to install a dedicated 220V, 90-amp line in the garage (at no trivial expense).
When fully discharged, the batteries will recharge in 3.5 hours (at 110 V, the recharge
time from full discharge could exceed 24 hours.)
220V recharging
cable
Price: Originally $100,000, now $109,000. The forthcoming Model S sedan,
scheduled for 2011 delivery, will be less than half that price.
Weight:
2,732 pounds, of which 992 pounds are batteries.
Availability: The company
has delivered 50 cars to date, and is now producing them at the rate of 10 per week.
With a backlog of 1,200 orders, Tesla’s plan is to increase the rate to 30 to 40
per week in the spring.
Why is it called Tesla? The company name pays homage
to Nikola Tesla [ http://www.pbs.org/tesla/ll/index.html ], one of the great and
prolific inventors in American history. The Serbian scientist-engineer arrived in
the United States in the late 1800s to work with Thomas Edison, only to have a bitter
falling out with him. (The Tesla-Edison rivalry is one of the great stories waiting
to be dramatized – the foreign PhD who converted theory into practice, versus the
self-taught empiricist Edison, who favored endless laboratory experimentation.)
Tesla invented many of the seminal products in technological history, including
the induction motor, the alternating current transmission system, and wireless radio
(Marconi unfairly received a patent first, but Tesla’s invention actually preceded
Marconi’s. Tesla was vindicated, and awarded the patent, some 50 years later).
Where is it made? The body, a modified Lotus Elise sports car, is manufactured
in England. The powertrain is made and final assembly performed in San Carlos, California.
The Model S will be manufactured in San Jose, California.
Ancillary benefits
of Tesla ownership
No sales tax: Because it’s an alternative energy vehicle,
the Connecticut 6% sales tax is waived. (This benefit varies state to state.)
High-occupancy vehicle lanes are available even with a single passenger.
No fluids to check or oil to change. No oil filters or air filters to change.
Good citizen. The satisfaction of knowing that one is making a small contribution
toward reducing greenhouse gases, noxious emissions and petroleum consumption.
My concerns
Range is clearly an issue until the portable 110V recharger
becomes available. Until then, I plan to stay relatively close to home.
The
interior space is, shall we say, snug. It’s a bit of a challenge to get into the
car, and a bit more of a challenge to get out, particularly if the top is on.
The trunk space is limited. The good news is that the trunk will hold one set
of golf clubs; the bad news is that’s all it will hold.
Start-ups and giants:
Aptera: Last weekend, we were in Carlsbad, California, for a Caltech board
retreat. Carlsbad also happens to be the home of Aptera Motors [ http://www.aptera.com/
]. Aptera, it turns out, is funded by Idealab, a company headed by my friend and
fellow Caltech board member, Bill Gross. Bill arranged for me to get a test drive
in the prototype Aptera electric car. Slated for 2009 delivery in both all-electric
and range-extended hybrid versions, this radically designed three-wheel vehicle
wins the space-age-looks award. It is a show-stopper. With a remarkably low coefficient
of drag of 0.15, the car promises outstanding efficiency. Prices are expected to
start at $27,000.
Aptera prototype
Chevy Volt [ http://www.chevrolet.com/electriccar/ ]: This 4-to-5 seat series
hybrid, or range-extended electric car, is General Motors’ big bet on the future.
It hopes to ship in 2010, or just before Tesla ships its Model S sedan.
Chevy Volt
Other competitors: Many of the world’s leading auto manufacturers are also moving
toward developing some type of electric and/or series-hybrid car. One should not
underestimate their resolve to compete in this new technology marketplace. We who
came up through the high-tech industries, and at one time had our sights on taking
on the auto industry, tend to underestimate the ability of the auto industry to
make very-high-volume products with very high functionality at very low cost. They
have over 100 years experience down the learning curve, and have gotten pretty good
at this type of manufacturing. They also have a huge amount of capacity available
in which they could ramp up pretty quickly -- if they bring out the right products
at the right price.
Tesla’s opportunity
Is there then a place for
a start-up to compete with this potential electric-car onslaught from the Big Guys?
Well, the Tesla Roadster reminds me a lot of my experience with the Compaq Portable.
The latter was our beachhead into the computer industry in 1983, an industry that
was then dominated by the IBM desktop. We as a start-up couldn’t compete head-on
with IBM by selling desktops to corporate customers. We needed to create something
that IBM didn’t have. So we introduced a product that was differentiable, one that
IBM didn’t offer – a portable computer. A year later, when we had the beachhead
established – broad corporate customer base, established channels of distribution,
high-volume and low-cost manufacturing capability, in-depth engineering team, worldwide
supply chain, international brand name – we could then move on to compete head-on
with IBM in desktops. Which we did. Successfully.
Similarly, the Roadster
is Tesla’s beachhead into the automotive business. Tesla makes electric cars; the
establishment makes internal-combustion-engine vehicles. Tesla has two years to
establish all those corporate capabilities required to compete with the giants when
they finally invade Tesla’s turf. Compaq was able to do it against a pretty formidable
competitor and go from start-up to a $40 billion company in two decades. Tesla has
the same opportunity.
In the meantime I’m really happy that Tesla Motors
brought out the Roadster. I’m having a hell of a good time with it, even though
I’m apparently driving it too cautiously -- I haven’t got a single ticket yet.
Electric car predecessor to the Tesla Roadster, circa 1900
Copyright 2008