Service Enjoying All-Time High in Domestic Traffic and Aggressive Growth of Ten International Sites

SUNNYVALE, Calif. - August 21, 1997 - Infoseek Corporation (Nasdaq: SEEK) today launched an updated and improved version of its popular, free-of-charge Internet search and navigation service, now available at http://www.infoseek.com.

Infoseek has already earned industry accolades for its technologically advanced yet easy-to-use navigation service: ComputerLife cybrarian Reva Basch recently awarded Infoseek "Five Stars," her highest rating. PC Computing gave Infoseek "Four Stars" and described the service as "accurate, current, comprehensive, and superfast." PC Week called Infoseek "the most fully equipped search site PC Week Labs has seen," while Family PC chose Infoseek as its "Top Rated Search Engine." The streamlined site is designed to help individuals find everything they need on the Internet even more quickly and easily.

The new design represents Infoseek's efforts to shorten the distance between consumers and their interests, explained Harry Motro, Infoseek's president and CEO. "Millions of people count on Infoseek every day to connect them with the information they care about most. These awards acknowledge our commitment to offering the best customer information solutions on the Internet," said Motro. "The improvements to our service are based on what we've learned about what individuals want and need from the Internet, and every subsequent advance you'll see will be driven by this responsiveness to our users."

In addition to a sleek design that optimizes utility and speed, new features have been added that help users "cut to the chase" and find the information they are looking for:

• A "Best Bets" section contains key information related to query results - in a search for "Company X," for instance, the "Best Bets" section would include links to the company's homepage, a company profile and stock information from Hoover's, Inc. and Reality Online
• Upgraded spidering technology refreshes the index millions of times daily, offering Internet searchers more current, relevant information
• Color-blocking presents information by type, enhancing the organization of the site and making the navigation process more intuitive

The improved service is just one example of the momentum building at Infoseek since Harry Motro became CEO this Spring. Other recent developments at Infoseek include:

• Worldwide traffic is at an all-time high, with page views now topping eleven million a day
• Infoseek now has more international services than any Internet search and navigation service, with a total of ten international sites for users in the United Kingdom, France, Germany, Italy, Japan, the Netherlands, Brazil, Denmark, Sweden and Spanish-speaking countries. These international services are enjoying aggressive traffic growth, with Infoseek Japan recently serving over one million page requests per day
• Leading Internet companies are selecting Infoseek as the partner of choice - Infoseek is providing search and navigation capabilities for such products as c/net's latest online venture, Snap!, and MSNBC's recently redesigned U.S. Web site.
• A new senior management team is firmly in place for the next phase of Infoseek's growth: Les Wright comes to Infoseek as CFO, joining Beth Haggerty, who was recently named vice president of worldwide sales and marketing, and Leo Jolicoeur, who was recently promoted to vice president of product management and business operations.
• Two San Francisco-based creative hotshops are preparing to launch an aggressive marketing campaign in the fall - Ingalls Moranville for traditional advertising and Left Field for online marketing

This press release contains forward looking statements that involve risks and uncertainties, including those relating to the company's ability to continue to grow its international sites and provide improved features for the service. Actual results could differ materially from the results predicted. The potential risks and uncertainties include, among others, the company's limited operating history, the increasingly competitive environment for the company's services, and dependence on advertising revenues and third parties for sales, technology, content and distribution.

About Infoseek
Based in Sunnyvale, Calif., Infoseek Corporation provides a leading, free Internet navigation service. Infoseek is one of the most frequently visited sites on the Internet because its easy-to-use product allows new, as well as experienced users to find efficiently the information they need on the Web and from major news sources. Infoseek also offers the world's largest directory of Web sites organized by topic. Infoseek's navigation service has won numerous industry awards for its precise, relevant responses. The company's World Wide Web site and Internet navigation services can be accessed at http://www.infoseek.com.

Infoseek and the Infoseek logos are trademarks of Infoseek Corporation, which may be registered in certain jurisdictions. Other trademarks shown are trademarks of their respective owners.