Yahoo! Enhances Search and Directory Capabilities

Integration of Google's Advanced Search Technology Completed

"Yahoo! strives to provide our users with the best search technology in order to deliver relevant information faster," said Srinija Srinivasan, vice president and editor-in-chief, Yahoo! Inc. "Yahoo!'s new features, advanced search technology, and complete integration of Google's search engine provide Yahoo! users with the most comprehensive and accurate search results on the Web."

Yahoo! Search and Directory enhancements include:

• Inside Yahoo! - The Inside Yahoo! feature gives users direct access to relevant information within the global Yahoo! network. Links to Yahoo! properties, such as Yahoo! Classifieds, Yahoo! Finance, and Yahoo! Clubs, provide information related to each individual search and allow users to benefit from Yahoo!'s wide array of information and services.
• Most Popular Sites - The Most Popular Sites feature provides Yahoo! users a list of commonly accessed sites on the Web. The listed sites, determined by algorithms, complement the editorial listings of the Yahoo! Directory and give users a way to focus on Web sites that stand out in terms of their popularity.
• Reorganization of Commercial Listings - Recognizing the growth of business-to-business sites on the Web, the Yahoo! Directory has incorporated improved categorization of sites formerly listed under "Companies" in the "Business and Economy" category. The "Companies" area has been split into two sections: the new "Business-to-Business" path allows industry-based Yahoo! users to browse categories and sites that are relevant to their business needs, while the new "Shopping and Services" category allows consumers to easily find sites offering goods and services aimed at the end user.
• Upgraded Search Technology - Yahoo! has upgraded the search technology for its own content, making it easier and faster for users to find what they need in the Yahoo! Directory and for specific areas within the Yahoo! network. Users can perform customized searches on specific Yahoo! properties that allow for more focused search results, including Yahoo! Shopping, Yahoo! Auctions, Yahoo! Member Profiles and Yahooligans!.
• Google Integration - The integration of Google as Yahoo!'s default Web search engine has been completed. Google is widely recognized for its award-winning advanced search services, which use powerful technologies to determine the importance and relevance of Web pages, while delivering rapid results. Google's technology serves as a complement to Yahoo!'s popular Web directory and navigational guide. In addition to the United States, Yahoo! has integrated Google's technology into many of its World properties, including Yahoo! Canada, Yahoo! France and Yahoo! Brazil.

About Yahoo!
Yahoo! Inc. is a global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 145 million individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company also provides online business services designed to enhance the Web presence of Yahoo!'s clients, including audio and video streaming, store hosting and management, and Web site tools and services. The company's global Web network includes 23 local World properties outside the United States. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, Calif.