iTunes Music Store Launches in Denmark, Norway, Sweden & Switzerland

A Free Song for Every Swiss Citizen

CUPERTINO, California—May 10, 2005—Apple® today launched four new iTunes® Music Stores in Denmark, Norway, Sweden and Switzerland featuring songs from all four major music companies and over 1,000 independent record labels. The four new iTunes Music Stores offer the same innovative features, breakthrough pricing and seamless integration with iPod® that have made iTunes the number one online music service in the world. Since its launch just two years ago, the iTunes Music Store has extended its reach to more than 70 percent of the global music market with stores in 19 countries and more than 400 million songs purchased and downloaded worldwide.

"The iTunes Music Store has revolutionized the way we discover and enjoy music, and is now selling more than half a billion songs per year," said Eddy Cue, Apple's vice president of Applications. "With iTunes Music Stores now in 19 countries, music fans around the world can enjoy the number one online music service in the world."

In conjunction with the iTunes Music Store launch in Switzerland, Apple and UBS today announced a promotion to give every Swiss citizen a free song* on the iTunes Music Store as part of their new "UBS Generation" and "UBS Campus" packages. UBS is offering song cards for music downloads in all of their branches, which can be used instead of a credit card to purchase tracks from the iTunes Music Store.

The iTunes Music Store offers the largest online catalog of music in the world, with over 1.5 million songs in the US and catalogs around the world averaging over one million songs each. Exclusive music featured today on iTunes Music Stores includes tracks from Lucinda Williams and Van Morrison, as well as the complete catalogs of Bananarama and Rammstein. The new European stores are launching with exclusives from Kent, Stereophonics and The Cardigans. In addition, the iTunes Music Stores today added downloadable music videos to play on your Mac or PC with the purchase of albums or tracks from Dave Matthews Band, Gorillaz, Morcheeba and The Shins.

Every iTunes Music Store offers Mac® and PC users the same innovative features such as iMix, Party Shuffle, audiobooks, the ability to create and print stunning jewel case inserts and automatic WMA to AAC conversion. All iTunes Music Stores feature the same groundbreaking personal use rights, giving users the ability to play songs on up to five personal computers, burn a single song onto CDs an unlimited number of times, burn the same playlist up to seven times and listen to their music on an unlimited number of iPods.

Pricing & Availability
iTunes for Mac and Windows includes the iTunes Music Store and is available as a free download immediately from www.itunes.com. Purchase and download of songs from the iTunes Music Store for Mac or Windows requires a valid credit card with a billing address in the country of purchase.

*Must be 13 years or older residing in Switzerland to qualify. Additional terms and conditions apply.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.

Apple, the Apple logo, Mac, Mac OS, Macintosh, iTunes and iPod are trademarks of Apple. Other company and product names may be trademarks of their respective owners.