Launch Day!

Chris Anderson
The Long Tail

July 11, 2006

This is it--the big day. And lucky for you, the last of my entirely self-promotional posts, after which we can get back to our regular diet of wonkitude and tilting at Hollywood windmills.

Here's what we've got for the launch:

A gob-smackingly huge and blush-makingly wonderful full-page New York Times ad [ http://www.thelongtail.com/NYTad.pdf ] running on page A13. Also, ads in the Wall Street Journal, the New Yorker, the Atlantic, Wired, Variety and email blasts from Amazon, Typepad and Wired.

A load of press, including:

Newsweek: Will the "Tail" Kill the Water Cooler? [ http://www.msnbc.msn.com/id/13770614/site/newsweek/ ]
New York Times: Tail is Wagging the Internet Dog [ http://www.nytimes.com/2006/07/08/business/08online.html ]
Wall Street Journal: Can the Long Tail Wag the Dog? [ http://online.wsj.com/article/SB115230652256400997.html?mod=todays_us_page_one ]
Guardian (UK): The Story of The Long Tail [ http://www.thelongtail.com/guardian1.jpg ], and Welcome to the Age of the Aggregators [ http://www.thelongtail.com/Guardian2.jpg ]
The Observer (UK): Is Infinite Choice Too Much of a Good Thing? [ http://www.thelongtail.com/observer.jpg ]

A bunch of reviews, including:

The Wall Street Journal: A Nichefied Mediaquake [ http://online.wsj.com/article_print/SB115231039446001052.html ]
USA Today: Long Tail Hypes Future of Niches [ http://www.usatoday.com/money/books/reviews/2006-07-09-longtail_x.htm ] (A positive review, actually, despite the headline)
The Economist: What the Long Tail Will Do [ http://www.economist.com/displaystory.cfm?story_id=E1_STPRRGV ]
Business Week: Who Needs Blockbusters? [ http://www.businessweek.com/magazine/content/06_29/b3993104.htm ]
The New Yorker: Going Long [ http://www.newyorker.com/critics/books/articles/060710crbo_books1 ]
Miami Herald: No Hits? No Problem. Just Sell `Everything Else' [ Link ] ($ archive)

Some great blog posts and reviews, including:

Anil Dash: Long Tail in the House! [ http://www.dashes.com/anil/2006/07/10/a_review_long_t ]
Steven Johnson: Review [ http://www.stevenberlinjohnson.com/2006/07/the_long_tail.html ] (makes the excellent point that increased niche-to-niche communications means a richer, more complex culture)
A Copyfighter's Musings: The Long Tail, now in Book Form [ http://blogs.law.harvard.edu/cmusings/2006/07/06#a1798 ]
Burning Light of Reason: Review [ http://galactec.com/kynes/archives/4400 ]

At some point I'll collate all the press and reviews into one list, but there's lots to do today. The book is at #24 right now on Amazon [ Link ]--please spread the word and help me take it into the top ten! I could live the irony of my book on niches becoming a hit, at least for a day or two.