My Next Book: "FREE"

Chris Anderson
The Long Tail

May 20, 2007

So the word is out. I've sealed the deal on my next book, to be called "FREE". Here's how New York Magazine described it [ http://nymag.com/daily/entertainment/2007/05/batten_down_the_scenery.html ]:

Long Tail Author Sells Next: Chris Anderson, author of much-cited paradigm-shifter The Long Tail, sells new book Free to Will Schwalbe at Hyperion. Agent is John Brockman. New title explores "the most radical price of all — zero — in the context of the economics of abundance." Times Magazine editors crack knuckles.

I actually have no idea what that last sentence means.

The book is due to be finished by mid-2008, for publication as soon after that as possible.

Here are some of the subtitles I've been kicking around:

1) FREE: The story of a radical price (zero)

2) FREE: How $0.00 changed the world

3) FREE: How companies get rich by charging nothing

4) FREE: The economics of abundance and the marketplace without money

5) FREE: The past and future of a radical price.

I kind of like #5. What do you think?