RIAA Continues College Deterrence Campaign Into 2008
18 Schools Receive Pre-Lawsuit Letters in First Wave this Year
WASHINGTON - January 10, 2008 - The Recording Industry Association of America
(RIAA), on behalf of the major record companies, this week sent a new wave of 407
pre-litigation settlement letters to 18 universities nationwide as part of an ongoing
campaign against online music theft. The letters reflect evidence of significant
abuse of campus computer networks for the purpose of copyright infringement.
In the twelfth wave of this initiative, the RIAA this week sent letters in the following
quantities to 18 schools including: Arizona State University (33 pre-litigation
settlement letters), Bowdoin College (11), California State University, Monterey
Bay (25), College of William and Mary (15), Duke University (16), Massachusetts
Institute of Technology (19), Mount Holyoke College (15), Rhode Island College (22),
Saint Mary's College of Minnesota (13), Stanford University (15), Texas Christian
University (14), University of California, Berkeley (26), University of California,
Los Angeles (26), University of Connecticut (25), University of Iowa (24), University
of Nebraska-Lincoln (22), University of Texas at Austin (50), and Virginia Polytechnic
Institute & State University (36).
The legal process continues to provide students the opportunity to resolve copyright
infringement claims (www.p2plawsuits.com) against them at a discounted rate before
a formal lawsuit is filed. Each pre-litigation settlement letter informs the school
of a forthcoming copyright infringement suit against one of its students or personnel.
The letter requests that university administrators forward the letter to the appropriate
network user to allow the individuals the opportunity to promptly resolve the matter
and avoid a lawsuit.
The litigation is one piece of a broader effort by the industry to encourage fans
to legally enjoy music. Through collaborations with prominent education groups such
as Close Up Foundation, Young Minds Inspired and i-SAFE, the RIAA helps educate
students of all ages on the risks of illegal file-sharing networks and the importance
of responsible online behavior. Individual record companies have struck partnerships
with an array of digital music services to offer fans an exciting, compelling legal
experience, including innovative models like Ruckus which offers free, legal music
to university students. And, to help provide schools with information about effective
policies and practices that reduce instances of theft, the RIAA and the MPAA have
jointly developed “best practices” information. Specifically, universities that
have seen the most positive results have instituted specific reforms that educate
students on campus network use and enforcement policies, offer affordable legal
alternatives that give students access to their favorite music, and, most importantly,
implement appropriate technological tools that protect the integrity of their networks.
“The record industry is partnering with a variety of innovative services to offer
fans an extraordinary array of musical experiences and generate new business opportunities,”
said Jonathan Lamy, Senior Vice President, Communications, RIAA. “College students
are among music’s most tech-savvy fans. The latest legal alternatives now come bundled
with fan favorites such as social networking features, music videos, and movies.
The many alluring legal options currently available are free or deeply discounted
and going legal means that students avoid getting in trouble with their university
and the law.”
“Bringing lawsuits has never been our first choice,” Lamy added. “But for those
who continually ignore enticing legal alternatives and plentiful warnings, it’s
a necessary part of the equation.”
A survey by Student Monitor from 2006 found that more than half of college students
download music and movies illegally. According to market research firm NPD, college
students alone accounted for more than 1.3 billion illegal music downloads in 2006.
According to non-profit research group Institute for Policy Innovation, global theft
of sound recordings cost the U.S. economy $12.5 billion in lost revenue and more
than 71,000 jobs and $2 billion in wages to U.S. workers per year.
The pre-litigation letters are in addition to the lawsuits that the RIAA continues
to file on a rolling basis against those engaging in music theft via commercial
Internet accounts. For a list of legal music sites, visit riaa.com.
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The Recording Industry Association of America (RIAA) is the trade organization that supports and promotes the creative and financial vitality of the major music companies. Its members are the music labels that comprise the most vibrant record industry in the world. RIAAŽ members create, manufacture and/or distribute approximately 85% of all legitimate recorded music produced and sold in the United States.
In support of this mission, the RIAA works to protect the intellectual property and First Amendment rights of artists and music labels; conduct consumer, industry and technical research; and monitor and review state and federal laws, regulations and policies. The RIAAŽ also certifies GoldŽ, PlatinumŽ, Multi- Platinum™ and Diamond sales awards as well as Los Premios De Oro y Platino™, an award celebrating Latin music sales.