Specific Media Acquires Myspace from News Corporation
LOS ANGELES - Specific Media, a digital media company, today announced it has
acquired Myspace from News Corporation. As part of the agreement, News Corporation
will take a minority equity stake in Specific Media. Additional terms of the agreement
are confidential and will not be disclosed.
“There are many synergies between our companies as we are both focused on enhancing
digital media experiences by fueling connections with relevance and interest. We
look forward to combining our platforms to drive the next generation of digital
innovation.”
“Myspace is a recognized leader that has pioneered the social media space. The company
has transformed the ways in which audiences discover, consume and engage with content
online,” said Tim Vanderhook, Specific Media CEO. “There are many synergies between
our companies as we are both focused on enhancing digital media experiences by fueling
connections with relevance and interest. We look forward to combining our platforms
to drive the next generation of digital innovation.”
Specific Media is an innovative global interactive media company that enables advertisers
to connect with consumers in meaningful, impactful and relevant ways. Founded in
1999 by brothers Tim, Chris and Russell Vanderhook, Specific Media is currently
headquartered in Irvine, CA and operates offices around the world.
About Myspace
Myspace, Inc. is a leading social entertainment destination powered by the passions
of fans. Aimed at a Gen Y audience, Myspace drives social interaction by providing
a highly personalized experience around entertainment and connecting people to the
music, celebrities, TV, movies, and games that they love. These entertainment experiences
are available through multiple platforms, including online, mobile devices, and
offline events.
Myspace is also the home of Myspace Music, which offers an ever-growing catalogue
of freely streamable audio and video content to users and provides major, independent,
and unsigned artists alike with the tools to reach new audiences. The company is
headquartered in Beverly Hills, CA.
http://www.myspace.com/pressroom
About Specific Media
Specific Media is a digital media company driving viewership for content owners,
engagement for brands and relevance for consumers. With capabilities spanning original
programming, cross-channel distribution and addressable advertising, the company
connects audiences, content and brands, adding meaning to each touch-point. As people
discover new ways to consume content, Specific Media creates impactful media experiences
no matter where they are.
www.specificmedia.com.