October 6, 2000 - EL SEGUNDO and SAN JOSE, CA - October 5, 2000 - Delivering the San Francisco Bay Area the next generation in television viewing, the DIRECTV System with TiVo Service allows consumers to personalize their viewing experience among the more than 225 digital quality channels from DIRECTV. Founded in 1973, Good Guys currently operates 79 stores in California, Nevada, Washington and Oregon.

About TiVo, Inc.

TiVo (Nasdaq: TIVO) is the creator of the personal television service. Founded in 1997 with the mission to dramatically improve consumers' television viewing experiences, TiVo developed a technology that serves as a platform for delivering a variety of home entertainment services. TiVo?s Personal TV Service™ simplifies the way we watch and enjoy television by digitally recording television shows, without video tape, so you can watch what you want, when you want to watch it. TiVo was the first to deliver on the promise of consumer choice and control over TV viewing, building a loyal and passionate subscriber base.

TiVo's leadership is grounded in its ability to forge critical partnerships, working together with the giants of the media, technology, consumer electronics, and television industries. Industry support of TiVo is reflected in its partner roster that includes, AOL, Blockbuster, BSkyB, DIRECTV, Philips, SONY, and the leading cable and network television companies. Today, the TiVo Service is available in the United States on the Philips Personal TV Recorder™ and the Sony Digital Network Recorder ™ in nearly 3500 consumer electronics retail and online outlets. TiVo is headquartered in San Jose, CA. with offices in Los Angeles, CA. Additional information can be found at www.tivo.com.

This release may contain forward-looking statements regarding TiVo's business, customers or other factors that may affect future earnings or financial results. Such statements involve risks and uncertainties, which could cause actual results to vary materially from those, expressed in or indicated by the forward-looking statements. Factors that may cause actual results to differ materially include delays in development, competitive service offerings and lack of market acceptance, as well as the "Factors That May Affect Future Operating Results" and other risks detailed in our Annual Report on Form 10-K for the period ended December 31, 2000, the Transition Report on Form 10-K for the period ended January 31, 2001, and the Quarterly Report on Form 10-Q for the period ended October 31, 2001, filed with the Securities and Exchange Commission. We caution you not to place undue reliance on forward-looking statements, which reflect an analysis only and speak only as of the date hereof.

TiVo is a registered trademark of TiVo Inc. in the United States and other jurisdictions. All other company or product names mentioned may be trademarks or registered trademarks of the respective companies with which they are associated.